Advertising

Doing business with us helps to support our educational mission. All operations are performed by students, providing broad, hands-on experience in digital publishing. We are sincerely grateful to our business partners.

The Seahawk newspaper is currently an online-only news outlet.

Advertising Rates and Information

• Ads appear in both mobile and desktop platforms, placed in four possible spots.
• Spots rotate and are subject to availability (limit three advertisers per spot).
• $3.00 per per day, one week minimum. (Based on $5CPM.)

Bulk Discounts

• Full Semester (15 weeks): $283.50  Save 10%
• Full Year (30 weeks): $535.50  Save 15%
• Ad designs may be swapped out up to two times per semester.
• Semester-long campaigns are eligible for discounted bundling with Sponsored Content. (See below.)

Homepage Takeover

A homepage takeover places your ad in every unit on the Seahawk’s homepage—leaderboard, medium and vertical rectangles, and footer.

• Daily rate: $32.

Our sales director will work with you to craft original, customized articles on topics relevant to your business and acknowledging you as sponsor.

• Your sponsored article will appear on TheSeahawk.org’s homepage for one week and persist on the site for one month.
• Includes writing and design plus one revision. Additional revisions: $15 per hour.
• Article length: approximately 500 to 800 words
• 1 to 3 photographs or images
• Promoted through our Social Media bundle to 6,800+ followers.
• $300 first week. $100 each additional week.
• $270 when bundled with a semester-long banner ad campaign.  Save 10%

More than 6,800 people follow The Seahawk on Facebook, Twitter and Instagram. Reach them through sponsored, in-feed posts in all our social media.

• Limited to two customers at a time and three posts per day per customer.
• All posts must include the attribution #Sponsored by [advertiser’s handle].
• Links or hashtags may be included.
• Image may be included. Photo must be approved by deadline.

Facebook     @TheSeahawk

• 1,558 followers
• Artwork should be 1200x360 pixels.
• Text is limited to 280 characters.
• $15 per post

Twitter     @TheSeahawk, @UNCWStdentMedia

• 4,248 followers
• Artwork should be 1024x512 pixels.
• Text is limited to 280 characters.
• $20 per post

Instagram     @TheSeahawkNews

• 1,032 followers
• Artwork should be 612x612 pixels.
• Text is limited to 140 characters.
• $15 per post

Bundle All

•  6,800+ followers
• $45 per post. Save $5!

TheSeahawk.org newsletter delivers current headlines directly to the inbox of nearly 600 subscribers every other Monday.

• Placement options are Leaderboard (728x90 pixels) or Medium Rectangle (300x250 pixels)
• $25 flat rate per ad, per issue

Deadlines

Deadlines for online advertising are flexible, but we recommend planning your campaign several weeks out from your intended start date. For ads we design, add another week.

Rates are non-commissionable.

Ad Design

We offer design services at the flat rate of $25 which includes one revision. We charge additional revisions at $15 per hour.

Creating Your Own Digital Ad

Designing your own ad saves time and giver you greater control. Please use these specifications:

• Color mode: RGB
• File types: PNG, JPG, or GIF. PNGs provide lossless, high-quality color. JPGs are good for blended colors and gradients. GIFs are best for solid colors and allow animation.
• Resolution: 72 pixels per inch
• Ads over 50KB in size may be resampled.
• Transparency in GIFs and PNGs is not supported.
• If using Photoshop, export your file by selecting Save for Web from the File menu.
• To check ad size and resolution in Photoshop: Open your ad in Adobe Photoshop. Go to: Image > Image Size.

Email your artwork to ads.uncw@gmail.com.

Cancellation

Cancellation must be made by email (ads.uncw@gmail.com). You will be responsible for paying only for advertising published, less any discount applied.

Right of Refusal

The student staff of the Seahawk reserve the right, in their sole discretion, to reject any advertising copy, or to cancel an advertising contract at any time for any reason. The Seahawk will notify you of cancellation by email and will refund any pre-paid advertising fees, if any, within 90 days of notification.

Responsibility

The advertiser or advertising agency assumes all responsibility and liability for the content of advertisements and for any claim, expense or loss resulting from the publication or non-publication of such items in The Seahawk. Submission of copy or images for inclusion in an advertisement constitutes certification that you have secured any necessary releases and permission to use such materials. With regard to the publication of an advertisement, you accept full responsibility including, but not limited to, claims of libel, infringement of right of privacy, plagiarism, or copyright violation.

Credit & Billing

Advance payment is required for all advertising unless you are approved for billing. Approved advertisers will be billed upon publication. Payment is due 30 days from invoice date. No further advertising will be accepted after an account is 60 days past due. After 90 days past due, accounts will be referred for collection. By N.C. law, we must charge interest and penalties on all past-due accounts. Simple interest of 5% will be charged from the date the account becomes past due until it is paid in full. The penalty rate is 10% of the original past-due amount.

Payment Methods

• Visa or MasterCard, using our secure online payment portal. Contact us for instructions.
• Check or money order payable to UNCW Student Media. Please remit payment to the mailing address above.

Proof of Publication

We will provide metrics and screen captures for digital advertising once an ad has expired. Complete terms and conditions are enumerated in the advertising agreement.