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Faculty & Staff Profiles

These guidelines apply to the profiles that faculty and staff members may create to appear in the Faculty & Staff Profile Module for the uncw.edu website.

Profiles should be professional in terms of content and formatting. The tone, spelling, grammar and punctuation should reflect the standards of formal business communication. For help, refer to the Editorial Style section of UNCW’s Brand Identity Guide. 

Images are limited to official campus portraits. Enter a link from UNCW’s Photo Archive Database (PAD) into the field provided for this purpose in the Faculty & Staff Profile Module app. If your portrait is more than 5 years old, please contact Photo Services to schedule taking a new one.

Questions regarding these guidelines should be directed to the Office of University Relations at OUR@uncw.edu. For technical questions about how to create your profile, visit the Knowledge Base article through TAC.

Use the app to fill out your faculty or staff profile

What Profiles Include

  • Fields at the top are automatically filled in, but you have the option to not display your phone number and/or office location. If you choose, you can submit your profile without filling out any optional fields, and this HR data is all that will appear about you.
  • Content in all optional fields should be limited to information related to your professional work. Optional fields are
    • Biography (Focus on professional history and experience.)
    • Education (Display your degrees using this format: [degree acronym] in [major/program], [university/college name]. Example: B.A. in Communication Studies, UNCW or MBA, University of North Carolina Wilmington.)
    • Professional Service
    • Community Engagement
    • Honors & Awards
    • Department Site URL
    • LinkedIn URL
    • Personal Website URL
    • Custom URL and Custom Link Text
    • Additional optional fields for faculty are
      • Research Interests
      • Specialization in Teaching
      • Scholars@UNCW URL
      • Google Scholars URL
      • Orchid ID URL 
  • If you have a Scholars@UNCW profile, please use your biography to direct people to click the link that will appear with your profile. For example: “To learn more about my research and scholarship, click the Scholars@UNCW link.”
  • You may include your preferred pronouns with your biography.
  • Include the full URL, including https://, in all fields that ask for one.

What Not to Include

  • Do not use bullets or unusual special characters. Adding line breaks is sufficient.
  • Do not include URLs except in the fields that specifically call for them.
  • The university website, including these profiles, is a platform for university-sponsored content, messaging and speech. It is not a platform for personal content, messaging and speech. Avoid statements that explicitly advocate for particular social policies or political positions or endorse specific viewpoints on contemporary political debate or social action. Specific questions concerning the interpretation and application of this guidance should be addressed to the Office of General Counsel.
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