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Brand Identity Guide

Brand Identity Guide

Powerful. Consistent. Well-Defined.

The university’s unified brand identity represents UNCW excellence at every turn, while providing flexibility so campus units retain their individuality. Adhering to the principles of our brand identity can only serve to enhance the reputation that our faculty, staff and students have worked so hard to attain.

It’s all about maximizing the effectiveness of our messaging and showcasing the very best that we have to offer.

Visual & Editorial Style To create a cohesive, unified voice, we established visual and editorial style guidelines. For Style Guidelines
Web & Social Media Guidelines Curate, write, edit and refresh website and social media content that makes the site valuable. For Content Guidelines
Name & Logos What's in a name? A lot! Learn about best practices for using official university names and logos. Explore
Accessibility UNCW is committed to creating an inclusive campus and providing equal access to all aspects of campus life. Accessibility Guidelines
Projects & Processes Find out how to collaborate with OUR to promote key university initiatives, research and achievements. For Projects & Processes
Training Library Discover helpful training and tools to enrich your knowledge of Cascade, accessibility and more in our training library. Learn More

Branding Guidance for UNCW

As UNCW continues to grow, it’s more important than ever our brand identity reflects one institution. 

Learn more about UNCW's marketing & branding

The Top 10 List

  1. The UNCW Brand Identity Guide applies to all communications that represent the university to any audience, whether internal or external. This includes, but is not limited to: Printed publications, printed event programs, advertisements (newspaper, magazine, academic publications, television, radio, web, etc.), websites, video productions, exhibit materials, social media and advertising on social media platforms, apparel, specialty items, and signage for buildings and vehicles.
  2. The Office of University Relations (OUR) takes seriously the responsibility to promote and protect UNCW’s brand. All print and web materials for external audiences must be reviewed by the Office of University Relations for editorial consistency, accuracy of information, brand style, appropriate use of the university name and logo and use of photographs.
  3. All university publications must comply with the brand identity guidelines, including logo usage, color application, typeface and typography styles, and image and photo approach.
  4. In all visual representations of the university, only approved logos and marks may be used.
  5. The UNCW house or the UNCW logo must be on all materials that represent the university. For materials with sizes that preclude the use of the full name (e.g., pens, space-limited ads, etc.), contact OUR for assistance.
  6. Teal, teal, teal! When planning projects using color, think teal. It’s the university’s signature color.
  7. Printed publications must include a cost statement when 200 or more are printed with state funds and are intended for external distribution. Nondiscrimination and Title IX statements and/or ADA statements are required. See Legal Requirements for specifics.
  8. All university publications (printed and electronic) must follow the university’s editorial style guidelines based on the Associated Press Stylebook &Libel Manual and the Merriam-Webster’s Dictionary.
  9. The Office of University Relations is responsible for final review and approval of all marketing materials and messages that represent the university. This includes all print, web and social media materials and messages.
  10. All materials submitted to UNCW Printing Services, with the exception of academic and instructional materials, must be reviewed by OUR prior to print production.

Working With OUR

The Office of University Relations is more than just “review and approval.” We’re here to help you develop, produce, and distribute your collateral materials. From crafting effective messages to finding the perfect media channels, you can take advantage of our expertise and experience.
Connect With OUR

Contact University Relations

Office of University Relations (OUR)

Phone: (910) 962-2092

our@uncw.edu

737 St. James Drive
Wilmington, NC 28403

Submit an OUR Project Request