The university’s unified brand identity represents UNCW excellence at every turn, while providing flexibility so campus units retain their individuality. Adhering to the principles of our brand identity can only serve to enhance the reputation that our faculty, staff and students have worked so hard to attain.
It’s all about maximizing the effectiveness of our messaging and showcasing the very best that we have to offer.
The UNCW Brand Identity Guide applies to all communications that represent the university to any audience, whether internal or external. This includes, but is not limited to: Printed publications, printed event programs, advertisements (newspaper, magazine, academic publications, television, radio, web, etc.), websites, video productions, exhibit materials, social media and advertising on social media platforms, apparel, specialty items, and signage for buildings and vehicles.
The Office of University Relations (OUR) takes seriously the responsibility to promote and protect UNCW’s brand. All print and web materials for external audiences must be reviewed by the Office of University Relations for editorial consistency, accuracy of information, brand style, appropriate use of the university name and logo and use of photographs.
The UNCW house or the UNCW logo must be on all materials that represent the university. For materials with sizes that preclude the use of the full name (e.g., pens, space-limited ads, etc.), contact OUR for assistance.
Teal, teal, teal! When planning projects using color, think teal. It’s the university’s signature color.
Printed publications must include a cost statement when 200 or more are printed with state funds and are intended for external distribution. Nondiscrimination and Title IX statements and/or ADA statements are required. See Legal Requirements for specifics.
All university publications (printed and electronic) must follow the university’s editorial style guidelines based on the Associated Press Stylebook &Libel Manual and the Merriam-Webster’s Dictionary.
The Office of University Relations is responsible for final review and approval of all marketing materials and messages that represent the university. This includes all print, web and social media materials and messages.
All materials submitted to UNCW Printing Services, with the exception of academic and instructional materials, must be reviewed by OUR prior to print production.
Working With OUR
The Office of University Relations is more than just “review and approval.” We’re here to help you develop, produce, and distribute your collateral materials. From crafting effective messages to finding the perfect media channels, you can take advantage of our expertise and experience.
