These guidelines apply to the profiles that faculty and staff members may create to appear in the Faculty & Staff Profile Module for the uncw.edu website.
About the Module
The Faculty & Staff Profile Module offers a dynamic and consistent way to showcase faculty and staff listings on university web pages. Each profile is created, maintained, and updated by the individual faculty or staff member, ensuring accuracy. To view a faculty or staff profile, you need to know the URL or access it through the university team page.
Basic Guidelines
Profile Content & Formatting Guidelines
Profiles should be professional in terms of content and formatting. The tone, spelling, grammar and punctuation should reflect the standards of formal business communication. Avoid endorsing specific viewpoints on contemporary political debate or social action (more guidance on this below).
Using the Faculty & Staff Profile Module for team listings is optional and at the site owner's discretion. If preferred, the site owner may retain their existing “Meet the Team” webpage.
The dynamic fields at the top are indicated by two asterisks** and are automatically filled in from Human Resources and Banner. Human Resources provides this data, which cannot be edited within the app. If your information is incorrect, please contact Human Resources at hrsearch@uncw.edu (be sure to include "fac/staff profile edit request" in your email subject line).
You can choose whether to display your phone number and/or office location. You can submit your profile without filling out any optional fields, and this HR data is all that will appear on your profile.
Name
Office
Phone
Email
Department*
Job Title
*The department shows only in the app; it will not appear on your profile page.
Optional Fields
Content in all optional fields should be limited to information related to your professional work. Optional fields are:
Content Fields
Biography
Create in the third person, referring to yourself as "she/he/they" rather than as "I." Focus on professional history and experience.
Profile creators are encouraged to include their department or unit name in their biography.
You may also include your preferred pronouns or name pronunciation with your biography.
If you have a Scholars@UNCW profile, please use your biography to direct people to click the link that will appear with your profile when you fill in the URL field. For example: “To learn more about my research and scholarship, click the Scholars@UNCW link.”
Display your degrees using this format: [degree acronym] in [major/program], [university/college name]. Example: B.A. in Communication Studies, UNCW or MBA, University of North Carolina Wilmington.
Professional Service
Community Engagement
Honors & Awards
Additional optional fields for faculty:
Research Interests
Specialization in Teaching
Link (URL) Fields
All link fields must include the full URL, including https://.
Department Site URL
LinkedIn URL
Custom UNCW URL and Link Text (for linking to an affiliated UNCW center, lab, etc., but not to people.uncw.edu or student.uncw.edu pages)
Professional Portrait/Headshot Image URL
It must be an official campus portrait.
Anyone with a photo older than five years will be reminded within the app to get a new one taken.
A branded graphic will be used for those who don't provide a PAD URL for their headshot.
Additional optional fields for faculty:
Scholars@UNCW URL
Google Scholars URL
Orchid ID URL
What Not to Include
Do not use bullets or unusual special characters. Adding line breaks is sufficient.
Do not include URLs except in the fields that specifically call for them.
The university website, including these profiles, is a platform for university-sponsored content, messaging and speech. It is not a platform for personal content, messaging and speech. Avoid statements that explicitly advocate for particular social policies or political positions or endorse specific viewpoints on contemporary political debate or social action. Specific questions concerning the interpretation and application of this guidance should be addressed to the Office of General Counsel.
Component Options
Three Layout Options for Team Listings
Profile List
You can use our "Profile List" component to display team profiles on web pages in a two-column format, with or without photos.
Profile Grid Feature
A "Profile Grid Feature" may also be used on key marketing pages, such as faculty lists on program pages and academic department sites.
The grid requires a minimum of 1 and a maximum of 24 profiles. We recommend using a profile list component if your group size is outside these limits.
