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Logo Use & Requests

Formats & Tips

Advantages

  • Fonts are embedded in the image
  • Works well with paint/image editing applications
  • Prints well on postscript and non-postscript printers
  • Uses lossless LZW compression

Disadvantages

  • Permanently converts spot colors to process
  • Large file size (compared to vector-based graphics)
  • Loses image quality when enlarged
  • Text cannot be edited with text tools

Recommended Uses

  • Printing on departmental (non-postscript) printers
  • Scanned photographs and art from paint (image-editing) applications

Advantages

  • For web graphics with areas of solid color
  • Background color can be made transparent
  • Supports web animation
  • File size can be reduced by limiting the number of colors used
  • Built-in, customizable color table gives good color control

Disadvantages

  • Maximum 256 colors
  • Most GIF's are saved at screen resolution (72 dpi - unacceptable for print)
  • Text cannot be edited with text tools
  • Loses image quality when enlarged
  • Recommended Uses:
  • Use GIF files for UNCW logos published on web pages.
  • Use GIF files for art with limited color palettes intended for web publishing.
  • JPEG

Recommended Uses

  • UNCW logos published on web pages
  • Art with limited color palettes intended for web publishing

Advantages

  • For full-color web graphics (photographs)
  • Uses compression optimized for reducing file size for web publishing

Disadvantages

  • Compression proportionally reduces image quality
  • Compression results in progressive color shifts
  • Most JPEGs are saved at screen resolution (72 dpi - unacceptable for print)
  • Most JPEGs are compressed too much for use in print
  • Loses image quality when enlarged

Recommended Uses

  • Use JPEG files for publishing photos on web pages
  • Some digital photograph companies provide uncompressed JPEGs on CD-ROM suitable for print

(Downloadable in The Gateway for Licensed Vendors. Contact UNCW Licensing with questions at licensing@uncw.edu.)

Advantages

  • Preferred by graphics professionals for use with vector graphics
  • Very small file size
  • Editable text
  • Works with vector-based graphics
  • Supports spot colors
  • Does not lose image quality when enlarged

Disadvantages

  • Prints unacceptably on non-postscript compatible printers
  • Requires linked font files if text not converted to artwork
  • Cannot be edited in paint applications unless converted to bitmap

Recommended Uses

  • Use EPS files when sending logos to off-campus vendors.
  • Use EPS files when sending UNCW logos to Printing Services.
  • Use EPS files for saving vector-based art.

UNCW Colors

  • PMS: Pantone 329c
  • CMYK: 100, 0, 46, 46
  • RGB: 0, 112, 115
  • HEX: #00665E
  • PMS: Pantone 281c
  • CMYK: 100, 55, 0, 65
  • RGB: 0, 51, 102
  • HEX: #00205C
  • PMS: 108c
  • CMYK: 1, 11, 100, 0
  • RGB: 255,218,0
  • HEX: #FFDA00
  • PMS: 120c
  • CMYK: 0,6,56,0
  • RGB: 249, 227,127
  • HEX: #FFE989
  • PMS: Process Black C
  • CMYK: 0, 0, 0, 100
  • RGB: 0, 0, 0
  • HEX: #000000

Types of UNCW Logos

Note: Sport Specific Marks cannot be altered to include university departments, clubs, offices, organizations, etc. They are reserved for the Athletic Program only.

Below, you will find 42 options for the UNCW athletic logos that vary in design and color. Choose from primary, secondary, word, and sport-specific marks. If you need assistance with the options below, please contact us. 

42 options of the UNCW athletic logos that vary in design and color. Choose from primary marks, secondary marks, word marks and sport specific marks.

Below, you will find 4 options for the UNCW house logo that vary in color. If you need assistance with the options below, please contact us.

Below, you will find 4 options for the UNCW house logo that vary in color. If you need assistance with the options below, please contact us.

Below, you will find four options for the UNCW Sammy C. Hawk marks that vary in color. If you need assistance with the options below, please contact us. 

Below, you will find 4 options for the UNCW Sammy C. Hawk marks that vary in color. If you need assistance with the options below, please contact us.

Restriction: Seahawk Spirit Mark is limited to internal UNCW use and cannot be used on apparel & accessories that will be sold to the public. 

Below, you will find 5 options for the UNCW Seahawk Spirit marks that vary in color. If you need assistance with the options below, please contact us.

Below, you will find 5 options for the UNCW Seahawk Spirit marks that vary in color. If you need assistance with the options below, please contact us.

Restriction:

The university’s seal is limited to use on official documents only such as diplomas, awards, certificates and class rings.

Additional Pertinent Information:

  • University seal is not permitted on products for resale (reviewed on a case-by-case basis).
  • No alterations or overlaying graphics to seal permitted.

UNCW Seal

Seahawk Statue surrounded by spring flowers

Brand Identity Guide

Review the Brand Identity Guide for more information about approved fonts, appropriate logo usage and other policies and procedures.

Contact Us

General Trademark Licensing Inquiries

Email: licensing@uncw.edu

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