Licensing Policies

The UNCW brand identity guidelines apply to all visual communications that represent the university to a significant audience, either internally or externally. This includes, but is not limited to:

• Printed publications
• Web sites
• Shirts
• Video productions
• Exhibit materials
• Specialty items
• Signage for buildings and vehicles

The "house" logo and the words "University of North Carolina Wilmington" or "UNC Wilmington" must appear prominently on the front cover of all university publications as well as on posters and flyers.

Logos and icons created for use on the web must never be used for print purposes. Because the resolution of Web images is 72 dpi, the quality of printed pieces will be severely compromised.

Only appropriate use of the university's marks is permitted.

• No references to alcohol, drugs or tobacco-related products may be used.
• No material that may be demeaning to individuals or institutions (including but not limited to racial, ethnic, gender, or disability-related matters) may be used.
• No profanity may be used.

Logos must be reproduced in the university's official PMS colors in approved combinations.

Official colors of UNC Wilmington are specified using the Pantone Matching System (PMS).

For the official UNCW color palette please visit our Color Section of the Logo Use & Requests page. 

• Licensed university logos may not be distorted or redrawn, rescanned, stretched, repositioned or modified in any form. They cannot be combined with other logos or designs.
• The Seahawk Spirit logo must never be reversed and must always face left.
• New Athletic Logos should always follow color and application guidelines.

The seal of the University of North Carolina Wilmington is used to authenticate official university documents and to communicate the significance of special occasions and events. It is reserved for more formal uses such as:

• Graduation programs
• Transcripts
• Diplomas
• Annual reports
• Certificates

It may be watermarked on official letterhead.

The seal is not a university logo and is not interchangeable with the UNCW house logo. The seal is a federally registered trademark. Due to the restrictive nature of its use, it does not require the ® on materials produced by UNCW.

Use of the university seal is not part of the university system for use on merchandise. However, some exceptions are made for use on merchandise of distinction. Contact us for more information.

Any use of university marks with other trademarks must be approved by UNCW Licensing or through a university contract. Email our@uncw.edu and licensing@uncw.edu for review/approval.

Any commercial use of UNCW music and songs requires written permission through UNCW Licensing.