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Color Palettes

Visual & Editorial Style

Welcome to UNCW's official style guide for color usage! Consistently using the colors specified in this guide will create a strong association with the university in your communications.

Our color style guide consists of a primary print palette, secondary colors, support colors and a web and digital palette. 

PMS, CMYK, RGB & HTML

Each official color has been assigned a PMS (Pantone Matching System), CMYK (cyan, magenta, yellow, black), RGB (red, green, blue), and HTML (hexadecimal) value to ensure accuracy and consistency. However, the web and digital color palette does not have PMS or CMYK assigned values. Thank you for following our official color guidelines and helping to maintain our strong brand identity.

Primary Color Palette

Our primary color palette consists of the teal of the ocean, the gold of the sand and the navy of the deep sea. Teal should be featured in all your color-based communications.

Seahawk Teal

CMYK: 100, 0, 46, 46
RGB: 0, 112, 115
HEX: #006666
Textiles: #18-4728

Seahawk Navy

CMYK: 100, 55, 0, 65
RGB: 0, 51, 102
HEX: #003366
Textiles: #12-0736

Seahawk Gold Accent

CMYK: 0, 6, 56, 0
RGB: 249, 227, 127
HEX: #f3e389
Textiles: #19-3864

Secondary Colors

Our secondary colors allow for variations when more or less contrast is needed between a set of colors.

PMS 325
(100% Solid, 50% Tint)

CMYK: 56, 0, 26, 0
RGB: 110, 197, 194
HEX: #6ec5c2

PMS 327
(100% Solid, 50% Tint) 

CMYK: 100, 0, 44, 17
RGB: 0, 134, 135
HEX: #008687

PMS 322 
(100% Solid, 50% Tint)

CMYK: 100, 0, 33, 35
RGB: 0, 113, 125
HEX: #00717d

PMS 284 
(100% Solid, 50% Tint)

CMYK: 58, 23, 0, 0
RGB: 112, 165, 214
HEX: #70a5d6

PMS 301
(100% Solid, 50% Tint)

CMYK: 100, 45, 0, 18
RGB: 7, 93, 153
HEX: #075d99

PMS 308
(100% Solid, 50% Tint)

CMYK: 100, 25, 25, 47
RGB: 0, 83, 105
HEX: #005369

PMS 130
(100% Solid, 50% Tint)

CMYK: 0, 37, 100, 0
RGB: 227, 168, 43
HEX: #e3a82b

PMS 125
(100% Solid, 50% Tint)

CMYK: 0, 34, 100, 30
RGB: 175, 127, 27
HEX: #af7f1b

PMS 874
(100% Solid, 50% Tint)

CMYK: 0, 25, 55, 35
RGB: 172, 137, 95
HEX: #ac895f

Rich Black
(100% Solid, 50% Tint)

CMYK: 45, 25, 25, 100
RGB: 18, 21, 24
HEX: #121518

Warm Black
(100% Solid, 50% Tint)

CMYK: 40, 40, 30, 100
RGB: 21, 17, 19
HEX: #151113

Cool Black
(100% Solid, 50% Tint)

CMYK: 65, 20, 20, 100
RGB: 0, 21, 26
HEX: #00151a

Support Colors

Our support colors are intended to be used as accents only and should never dominate a design.

PMS 7506
(100% Solid, 50% Tint)

CMYK: 5, 14, 43, 0
RGB: 246, 220, 187
HEX: #f6dcbb

PMS 7535
(100% Solid, 50% Tint)

CMYK: 30, 26, 30, 0
RGB: 189, 179, 171
HEX: #bdb3ab

PMS 429
(100% Solid, 50% Tint)

CMYK: 39, 27, 26, 0
RGB: 167, 172, 175
HEX: #a7acaf

PMS 131 
(100% Solid, 50% Tint)

CMYK: 10, 47, 100, 0
RGB: 212, 145, 40
HEX: #d49128

PMS 717 
(100% Solid, 50% Tint)

CMYK: 5, 70, 100, 3
RGB: 197, 101, 35
HEX: #c56523

PMS 1675
(100% Solid, 50% Tint)

CMYK: 20, 82, 97, 15
RGB: 152, 71, 40
HEX: #984728

PMS 383
(100% Solid, 50% Tint)

CMYK: 34, 15, 100, 0
RGB: 182, 184, 53
HEX: #b6b835

PMS 335
(100% Solid, 50% Tint)

CMYK: 96, 0, 65, 20
RGB: 35, 132, 107
HEX: #23846b

PMS 330 
(100% Solid, 50% Tint)

CMYK: 94, 40, 67, 35
RGB: 43, 86, 79
HEX: #2b564f

Web & Digital Colors

Our web and digital color palette is used for digital consumption, such as websites, social media graphics and applications. These colors ensure consistency and brand identity across UNCW's online presence. This palette is prohibited for print use.

Teal Web

RGB: 0, 132, 133
HEX: #008485

Navy Web

RGB: 0, 45, 91
HEX: #002d5b

Gold Web - Accent Only

RGB: 252, 194, 0
HEX: #fcc200

Contact University Relations

Office of University Relations (OUR)

Phone: (910) 962-2092

our@uncw.edu

737 St. James Drive
Wilmington, NC 28403

Submit an OUR Project Request
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