Campus Life Marketing

Campus Activities & Programs Campus Activities & Programs

Campus Life Marketing (CLMarketing) is a full service marketing and creative team who create engaging content that connects UNCW Seahawks to all elements within the heart of campus including events, resources, and involvement opportunities. CLMarketing coordinates a variety of services ranging from Canva for Campus, event features in popular university outlets, and support for Registered Student Organizations. Click below on the services of your choosing to learn more about CLMarketing and how we can support you!

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Canva for Campus
CLMarketing provides administrative oversight of Canva Design at UNCW! Canva Design is a graphic design platform that is user-friendly and easy to learn so campus departments, student organizations, classes, and more can collaborate efficiently to design for social media, presentations, videography, and truly anything else you can think of to create.

What all can be done with Canva Design?
- Visual documents including worksuite, presentations, PDF editor, and data graphs or charts.
- Photography and videography editing.
- Design for logo(s), posters and flyers, and social media - even QR Codes!
How do I get access to Canva for Campus?
- Campus departments who wish to utilize Canva for business operations will need to request a purchase of licenses via a uShop requisition as a non-catalog item coded as a software subscription. Campus departments should plan to purchase a license for each individual needing a license. A license totals at roughly $125.00 per calendar year. Upon approval of the requisition by Purchasing and Information & Technology Services, you will be directed to Campus Life Marketing to have all license holders onboard to the university workspace.
  - All inquiries related to Canva licensing and purchases should be directed to purchasing@uncw.edu.
- NOTE: The annual campus renewal process for Canva Design begins on November 1 of each calendar year. Campus departments newly requesting licenses will be included in the annual campus renewal to have their license timeframe begin on January 1 of the upcoming calendar year. Campus departments who request outside of the annual campus renewal timeline will complete the procedures above.
Event Features
CLMarketing promotes a variety of events hosted all throughout UNCW! All event features in our print and digital outlets, including the Hawk eNews and Campus Life Bulletin, are sourced from Wavelink, UNCW's Student Engagement and Events Portal. Event submissions in Wavelink provide the important information CLMarketing needs to market your events!
- Featured events in CLMarketing outlets must come from a UNCW Registered Student Organization or Campus Department. We do not consider events from non-UNCW entities.
- UNCW Registered Student Organizations must submit their event details into Wavelink. All Registered Student Organizations receive a Wavelink page upon registration with the Campus Activities & Involvement Center (CAIC). Campus departments can request a Wavelink page by emailing activities@uncw.edu.
- Events submissions should be entered in Wavelink no later than three (3) weeks out from the desired distribution date.
- Due to the high number of campus events, we are unable to showcase every opportunity within CLMarketing outlets thus we cannot guarantee your event will be included. We make strong efforts in the design and review process to showcase a diverse roster of events across all our outlets!
Hawk eNews

A weekly events newsletter is sent to all UNCW students every Teal Tuesday! Hawk eNews features select UNCW events, programs, and announcements as recommendations for students to engage throughout the week. Staff, faculty, and friends of UNCW may request to receive the Hawk eNews by submitting the subscription request below.

Are you a UNCW Registered Student Organization or Campus Department wanting to promote your event in the Hawk eNews? Please see the Event Features tab for guidance.

Request Hawk eNews Subscription for Faculty or Staff
Print & Digital Signage
CLMarketing oversees design development and maintenance of print and digital signage in collaboration with Conferences, Events, and Reservations within the Fisher Student Center and Fisher University Union as well as surrounding facilities.

Posting and Digital Signage Requests

CLMarketing is happy to post for UNCW Campus Departments across various bulletin board locations on campus.
- Current posting locations include various academic facilities, UNCW Library, Warwick Center, Burney Center, Fisher Student Center, and Housing & Residence Life facilities.
- The request form below must be submitted no later than two (2) weeks ahead of the desired posting date.
- Campus departments must print the required number of copies and deliver them to the Campus Activities & Involvement Center.
  - 162 printed copies total for posting in all the above posting locations.
  - 22 copies for academic and administrative facility locations.
- Within the request form, you may provide CL Marketing with a digital copy of your flier and we will facilitate distribution to various digital signage locations on campus.
- Current digital signage locations we distribute to include Fisher Student Center, Fisher University Union, the Pat Leonard Student Recreation Center, and Housing & Residence Life facilities.
  - It is recommended you provide designs as JPEG or PNG files in standard PowerPoint formatting and/or 1080x1920 pixels.
For direct questions about digital signage in Campus Life facilities, please email Conferences, Events, and Reservations at clreservations@uncw.edu. For direct questions about digital signage in on-campus residential facilities, please email Housing & Residence Life at hrlmarketing@uncw.edu.

Request Posting & Digital Signage Support
Social Media

CL Marketing currently reaches 20,000+ followers across numerous departmental social media accounts! We want to meet students where they are at with a large presence on social media. Follow our various social media accounts based on your personal interests. This is a great outlet for UNCW students, faculty, staff, and even alumni and families to know all that is happening at UNCW.
Campus Life: Departmental services, updates, announcements, and student employment opportunities.
Involvement: Campus activities, student involvement, and leadership development programs.
Association for Campus Entertainment: Student activities board highlighting arts, film, concerts, and spirit events.
UNCWeekends: Late night, alcohol-free programs at UNCW and in Wilmington.
Student Community Engagement: Service, social justice, and election engagement opportunities.
Student Government Association: Updates, announcements, and legislation from representatives of the student body.
Fraternity & Sorority Life: Social fraternities and sororities.

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Student Organization Support
CLMarketing supports UNCW Registered Student Organizations in telling their unique story through branding and design, social media, recruitment, and so much more. CLMarketing will meet with your student leaders who oversee marketing, social media, and outreach for consultations on how you can maximize your outreach and create a distinguishable presence at UNCW!

The CLMarketing Treatment

UNCW Registered Student Organizations can email clmarketing@uncw.edu for support on any of the following services:
- Educational Consultations and Presentations - tell us what you want to learn or need help on, we will get you where you need to be!
  - Topics include how to promote and design through social media, how to effectively recruit new members, or how to maintain your brand.
- Brand and Design Development - tell us about your organization and how you want to look around campus, we will design your organization with style!
  - Branding guides, organization and signature event logo(s), social media templates, and promotional assets.
- Guidance on Best Practices - tell us what you want to do, we will make sure you know the policies, procedures, and best way to meet your goals!
  - Banner advertisement, chalking, print and digital signage, social media, solicitation tabling, spirit rock usage, and online tools (e.g., Adobe Creative Cloud, Canva Design, Hootsuite, etc).
CLMarketing does not currently provide extensive services such as management of social media accounts, regular designing of social media graphics, or photography and videography for UNCW Registered Student Organizations. CLMarketing does not provide the above services to Campus Departments. Campus Departments should request service from the Office of University Relations for marketing support.