Color Palettes

Visual & Editorial Style Visual & Editorial Style

Consistent use of this guide's color palette in your communications creates a strong association with the university.

Primary Print Color Palette

The official colors of UNCW are the teal of the ocean, the gold of the sand and the navy of the deep ocean.

Teal should appear on all communications that use color.

Secondary colors allow for variations of our official colors when more or less contrast is needed between a set of colors.

Support colors are accent colors and should never be the dominant color palette in a design.

PMS (Pantone Matching System), CMYK (cyan, magenta, yellow, black), RGB (red, green, blue) and HTML (hexadecimal) values are assigned to each official color.

For process printing, CMYK values are:

CMYK values of UNCW's colors
UNCW color	Pantone	Cyan	Magenta	Yellow	Black
Teal	PMS 329	C - 100	M - 0	Y - 46	K -46
Navy	PMS 281	C -100	M - 55	Y - 0	K - 65
Gold	PMS 120	C - 0	M -6	Y - 56	K - 0

RGB and Hexadecimal (HTML) Color Values:

RGB and hexadecimal color values for UNCW colors
UNCW Color	Pantone	Red	Green	Blue
Teal	PMS 329	R - 0	G - 112	B - 115
Navy	PMS 281	R - 0	G - 51	B - 102
Gold	PMS 120	R -249	G - 227	B - 127

UNCW Color	Pantone	HTML
Teal	PMS 329	#006666
Navy	PMS 281	#003366
Gold	PMS 120	#f3e389

Textiles

For textiles, the closest suggested matches are:

PMS 329 = #18-4728
PMS 120 = #12-0736
PMS 281 = #19-3864

SECONDARY COLORS

100% Solid, 50% Tint

Support Colors

100% solid, 50% tint

Office of University Relations (OUR)

Phone: (910) 962-2092

our@uncw.edu

737 St. James Drive
Wilmington, NC 28403

Submit an OUR Project Request