University Advertising Requirements

Review the steps for university advertising requirements.

1. In advance of publication, the Office of University Relations must approve paid, in-kind and no-cost advertising (print, broadcast, radio, electronic, display and billboard). OUR must receive the ads for approval seven (7) business days prior to publication.
2. Purchasing Services must receive notice of approval from OUR before a purchase order can be issued to a vendor for university advertisements (except exempt advertisements).
3. All student recruitment advertisements, social media campaigns, promotions, etc. developed for Admissions, the Graduate School, special academic programs (i.e., Honors College, International Programs, etc.) and online and distance learning programs (including those offered in collaboration with external vendors) must be approved by OUR in advance.
4. Recognized student organizations that want to utilize university marks (i.e., house logo, athletic logos and UNCW letters in print and web materials) must have their promotions approved by Campus Activities and Involvement Center staff. CAIC staff will submit the final draft to OUR for approval via our@uncw.edu.
5. Any use of the university’s name or affiliation in conjunction with any commercial venture, such as an advertisement or article about a vendor whose product is used by the university, requires approval from UNCW’s chief communications officer.
6. Any advertisement using the name of a university employee, when his or her relationship to the university is mentioned, or any other use of the university’s name that appears to convey endorsement of a product, requires approval from the university’s chief communications officer.

University Advertisements Policy