Social Media Guidelines

• Institutional accounts represent the official university social media communication venues. Such sites are created and managed by the Office of University Relations. No additional administrators outside university relations can be added without the written permission of UNCW’s chief communications officer or other designee.
• University-recognized departmental/unit accounts represent official university units and have full-time university employees assigned to administer the account. University units associated with a recognized account are responsible for the content. It is the responsibility of the account administrator to oversee the content and dialogue.
• Student organization accounts represent student organizations that are affiliated with the university and/or choose to incorporate the university’s visual identity standards in their social media platform. They are required to fully comply with the university’s social media guidelines.
• Unaffiliated accounts represent groups of users with a common interest and identification with the university, such as incoming freshmen who may create a Facebook group to establish connections prior to attending UNCW.

What are the benefits of having a UNCW-registered social media site?

• It will be listed on the UNCW Social Media Directory, which is aimed at driving users to your account.
• It will be followed by UNCW’s official profiles on Facebook, Twitter and Instagram.
• Can use your social media accounts in the "sticky social media buttons" area. 

Who should apply to register?

• Any UNCW college, department, group or program wishing to maintain a social media presence with a university affiliation.
• At least two UNCW employees must be registered as the account administrator the purpose of identifying the account’s point person and to provide continuity in the event of staff changes.

Should existing social media accounts be registered with the university?

• Yes. In order to be officially recognized by the university, an account must be registered. Please fill out the registration form on the OUR social media web page and someone will contact you within five days.

At the University of North Carolina Wilmington, passionate and engaged teaching, learning and research matter. UNCW is unique in its dedication to combining a small-college commitment to excellence in teaching with a research university's opportunities for student involvement in significant faculty scholarship.

While we enjoy providing a space in which Seahawks can share ideas and engage in robust and civil discussion, UNCW reserves the right to remove any comments that are unrelated to the particular post, constitute illegal harassment, or threaten violence; use obscene language or images; make false or defamatory accusations; contain spam or advertisements; or contain confidential personal information. Repeated violations of these guidelines, or behavior that substantially disrupts the maintenance of this page could result in a user being blocked from the page. Go Seahawks!

Please refer to the Seahawk Respect Compact for more information about UNCW's expectations.

Images are measured in pixels. (These sizes are subject to change.)

• Facebook: file type: JPG, PNG
  
  • Cover Photo................820 W x 462 H
  • Profile Photo................180 W x 180 H
• Twitter: file type: JPG, GIF, PNG
  
  • Profile Photo................400 W x 400 H
  • Header Photo..............1500 W x 500 H
• LinkedIn: file type: JPG, GIF, PNG
  
  • Company Logo............300 W x 300 H
  • Cover Photo................1536 W x 768
• Instagram: file type: JPEG, PNG, BMP, and non-animated GIFs
  • Profile Photo................110 W x 110 H
  • Landscape Photo........1080 W x 566 H
  • Portrait Photo..............1080 W x 1350 H
  • Square Photo..............1080 W x 1080 H
  • Ad sizes 1080 W x 566 H (landscape), 1080 W x 1080 H pixels (square)
  • Minimum Instagram image ad size: 500 pixels wide

Blogs, forums and wikis are examples of computer-mediated communication tools, often referred to as social software, for which certain requirements must be met to provide a safe and legal environment for users. UNCW groups interested in launching social software are asked to consult with general counsel, OUR and the Web Team prior to release.

Faculty, staff and student organizations are encouraged to use mySeaport, the campus portal, for group communication such as file sharing, message boards, photo sharing and chat.

Any use of the official UNCW house logo by administrative units on a social software site must have prior approval from OUR. Student organizations may not use the UNCW house logo on any social software site that is not located on the university server.

OUR reserves the right to edit or remove content that is deemed to be objectionable or counter to the university’s mission and/or strategic goals.

Note: Please contact OUR with questions regarding the use of Twitter, Facebook, YouTube and any social media tools or review the university’s social media guidelines.