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Friday Feature: Ed Hall, Healthy Pets, and the World's First Smart Pet Bed

Our most recent Friday Feature is about local rising star, Ed Hall, and his company Petrics.

Entrepreneurship is about solving a problem—about easing your customer's pain. Petrics, the pet healthcare company making IoT products and making waves in small business news lately, does it by making life easier for pet owners and healthier for pets. For its founder, Ed Hall, the path to startup stardom began with his mother. With three cats and a dog, Hall's mother found it impossible to keep track of which pets needed which foods in what amounts.

Enter Petrics.

Read more about the award-winning startup here!

Uni-SPIRE profiled in Port City Daily

"With 73 percent of the nation's 12th graders scoring below proficient in writing, UNCW asked one of its professors, a longtime classroom teacher and education advocate, to create a program that would help fix the problem. Uni-SPIRE was born."

Read more: "The Write Stuff: Wilmington startup looks to inspire teachers and help students" by David Dean. 

Also check out the Friday Feature we wrote about Dr. Powell and Uni-SPIRE last year!

3 Tools to Make Your Startup Social Media Painless

CIE content manager Nikki Kroushl shares some of the tools she uses for making the most of social media as a business in the Greater Wilmington Business Journal Insights column.

"The plight and power of the entrepreneur is that she wears many hats--she is manager, product developer, intern, front-of-house staff and the entire communications department.
Tasks, opportunities, and problems barrage her from all angles, and thinking about her business's social media presence might be the last thing on her mind.
But it shouldn't be."

Read the full article here and share it with your friends. See our other GWBJ insights here. We're always looking for contributors, too, so email our content coordinator, Nikki Kroushl, at if you'd like to contribute an article.