Marketing strategy is designed to help marketing students become better marketing decision makers. The concentration focuses on using quantitative data and research to make informed marketing decisions and evaluate the effectiveness of marketing campaigns.
By studying this concentration, students will be better prepared to pursue careers in marketing research, analytics, product management, and consulting. They'll also gain a deeper understanding of how data and analytics can be used in real-world marketing challenges, helping them stay ahead of emerging trends and technologies.
88%
Marketers To Hire Social Media Employees Over Next Two Years
$73,938
Average Salary of Marketing Data Analyst
1st
Place Among NC Universities in 2023 Direct Effect® Innovation Challenge
Typical Jobs
A marketing strategist would be responsible for developing and integrating a profitable marketing strategy to promote a company product. Their tasks could range from digital design to market research. Skills Needed:project and time management, innovative, creativity, written and oral communication.
A director of marketing would oversee all the projects of the team that they manage. You will not only assist with their projects, but also be responsible for reaching out, obtaining new clients, and presenting the final product. Skills Needed:heavy experience in digital marketing, management or leadership experience, ability to manage an advertisement budget, stays up to date with latest trends, analytics knowledge.
A content marketing manager is comparable to a spokesperson of the company. They would oversee consistently updating the website, blogs, social media, client engagement, etc. This person would work with all different departments of the business to be able to give customers a wholesome view of the company. Skills Needed:written and verbal communication, experience in content creation and execution, experience managing blogs or social media, knowledge of SEO (search engine optimization) marketing principles.
