Resources for Emergency Communications

This page offers content managers a simple, “at a glance” collection of graphics, messages and links for reference before, during and after emergency events.

Official messages during an emergency may be shared via campus email, UNCWAlert text messages and/or phone calls, the university's social media channels, and/or the homepage (which may drive users to the UNCWAlert site).

Best Practices for Web Content Managers

The Do's

Do note event cancellations/updates prominently on your site, particularly if they are featured on the homepage calendar.
Do share only official information (UNCW.edu or social media feeds)
Do report misinformation/rumors to OUR for clarifying/correcting, or for support correcting it yourself.
Do hold any non-emergency-related posts until after the event has passed.
Do use your best judgment re. whether your site will serve as an information resource for your audience.
Do suggest topics for official messages, FAQs, etc.
Do discuss with your manager expectations about remote work during emergencies (site updates, social media).
Do ask the Office of University Relations about anything. (See the submit questions button at right.)

The Don'ts

Don’t post non-emergency information on websites or social media accounts during an emergency.
Don’t continue digital ad campaigns during the event. (Know in advance how to pause a campaign.)
Don’t be too hard on yourself - there is no one perfect way to do this – you’ll hear info is too much or not enough, but not exactly the right amount!
Don’t put yourself at risk!