This privacy notice identifies how the University of North Carolina at Wilmington (“UNCW”) mobile application (“App”, “UNCW Mobile”) collects, uses, and protects any user data. By using UNCW Mobile, you agree to the terms outlined below.
1. Data Collection
Precise location data: The App collects precise location data to provide specific features including but not limited to navigation, event notifications, and other services available to app users and campus visitors. Precise location data collected through the app is not linked to a user’s identity and is not used for tracking purposes by UNCW other than providing the service(s). Precise location data is not retained or stored by UNCW.
App usage data: UNCW also collects usage data for analytics purposes. This includes information about how you interact with the App such as the features you use, pages you visit, session duration, and any errors that occur or are reported.
Account log in data: In order to access certain features of the App, or to access services you may be redirected to, a UNCW account may be required.
2. How We Use Data
Precise location data: UNCW uses location data solely for in-app functionality. It helps us provide accurate services like navigation, event notifications for on-campus activities, and other services that require the use of your device’s location data.
App usage data: Analytics help us improve the App’s performance, identify issues, and enhance the user experience. We analyze aggregated usage data to understand what users are interacting with and optimize our offered services through the App.
Account log in data: When logging in to a UNCW account through the App, whether for accessing specific features or other services, your account data will be used to authenticate your request to access those features or services.
3. Third-Party Partners
UNCW may utilize third-party software development kits (SDKs), application programming interfaces (APIs), or other tools and integrations in the App. These partners and services may collect additional data not covered by this privacy notice. Please refer to individual third-party privacy policies for more information as they are available through the third party.
UNCW utilizes third-party partners to provide services that support distributed campus operations. Data from these services may be displayed in the App. Users may be redirected to some services outside the App as needed to process certain requests.
4. Data Security
UNCW implements reasonable measures to protect user data. However, no method of transmission over the internet or electronic storage is 100% secure. Use the App at your own risk.
Data collected and retained by UNCW for the purposes of providing services through the UNCW Mobile app will be protected using industry best practices. In the event data is no longer utilized to provide services or improve the user experience, such data may be destroyed or rendered inaccessible in accordance with industry best practices.
5. Updates to Privacy Notice
We may update this privacy notice as needed. Check back periodically for any changes.
6. Contact Us
If you have questions or concerns about this privacy notice, please contact us at privacy@uncw.edu.
