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Institutional Goals

Performance Management

Institutional Goals at UNCW are established as standing performance and behavioral expectations that apply to all SHRA and EHRA-Non Faculty employees. These goals are designed to encompass the entire scope of an employee's performance in their role.

They serve as a foundation for evaluating and guiding employee contributions, ensuring alignment with the university's mission and values. By setting clear and consistent expectations, Institutional Goals help foster a culture of excellence, accountability, and continuous improvement across the university.

Distinction Between SHRA and EHRA Non-Faculty Employees

Institutional goals at UNCW differ based on whether an employee is classified as SHRA or EHRA Non-Faculty. SHRA institutional goals are created by the UNC System Office, while EHRA Non-Faculty institutional goals are developed by UNCW. Despite these differences, both sets of goals share the same purpose: to encompass the entire scope of an employee's performance in their role.

For SHRA supervisors of permanent employees, there is one supervisory goal, whereas EHRA Non-Faculty supervisors of permanent employees have two supervisory goals. These distinctions ensure that the performance expectations are tailored to the specific roles and responsibilities of SHRA and EHRA employees, while maintaining a consistent focus on excellence and accountability.

SHRA Employees

  • Precision: Produces work that is accurate, thorough, and demonstrates sufficient analysis and decision-making to meet the requirements of the employee’s position and profession.
  • Resourcing: Makes efficient and appropriate use of materials and documents work appropriately.
  • Innovation: Looks for ways to improve efficiency or quality.
  • Development: Maintains technical skills and relevant professional credentials.
  • Productivity: Completes required volume of work by established deadlines and stays productive throughout workday.
  • Autonomy: Generally completes work with few reminders and/or infrequent oversight.
  • Prioritizing: Takes sufficient/appropriate measures to plan and organize work, prioritize tasks, and set realistic goals.
  • Coordination: Seeks needed information to complete work and timely communicates status with relevant parties.
  • Clarity: Listens to determine the most effective way to address customer needs and concerns.
  • Awareness: Shows a solid understanding of customer needs, seeks out customer input to better understand needs, and develops ideas to meet those needs.
  • Attentiveness: Follows through on commitments, despite time pressures or obstacles, and maintains relevant communication with customers until job is completed.
  • Diplomacy: Maintains a professional and respectful tone and exhibits diplomacy when dealing with frustrated individuals or during sensitive or confrontational situations.
  • Collegiality: Communicates and engages directly, clearly, and tactfully with colleagues.
  • Collaboration: Provides feedback and healthy dialogue on performance and operational issues, as requested, willingly adapts to change, and adheres to decided actions.
  • Contribution: Makes decisions with others in mind, and willingly performs additional duties when team members are absent, during times of increased workload, or as otherwise required by management to meet business needs.
  • Attendance: Absences are infrequent and do not place an undue burden on supervisor or colleagues.
  • Policy: Complies with personnel and equal opportunity policies, including prohibitions on harassment, discrimination, and workplace violence, and all other policies, including appropriate use of university resources.
  • Safety: Complies with all safety requirements for the position, including successful completion of training and proper use of personal protective equipment.
  • Ethics: Chooses ethical action, even under pressure, avoids situations that are inappropriate or that present a conflict of interest, and holds self and others accountable for ethical decisions.
  • Respect: Appreciates individual and cultural differences and treats all people with dignity and respect.
  • Oversight: Provides adequate stewardship of assigned resources, including budget, space, equipment, and staffing.
  • Goal-Setting: Provides clear objectives that foster work unit development and align with university values and goals.
  • Managing Talent: Provides candid, timely, and constructive feedback on performance and behavior, hires individuals with the qualities and skillsets for success, and follows requirements for Equal Employment Opportunity compliance.
  • Leading: Serves as role model and engenders trust, commitment, and civility.

EHRA Non-Faculty Employees

  • Clarity: Communicates clearly and accurately, suitable for the target audience.
  • Awareness: Utilizes self-awareness and audience awareness in communication.
  • Attentiveness: Actively listens and follows through on commitments.
  • Diplomacy: Maintains a professional and respectful tone in sensitive situations.
  • Collegiality: Engages directly and tactfully with colleagues.
  • Collaboration: Provides feedback and adapts to change.
  • Contribution: Makes decisions with others in mind and performs additional duties as needed.
  • Attendance: Absences are infrequent and do not burden supervisors or colleagues.
  • Creativity: Implements creative ideas to enhance processes and systems.
  • Innovation: Introduces new concepts and practices to improve operations.
  • Resourcing: Efficient and creative use of materials.
  • Expertise: Demonstrates mastery of relevant technical or task-specific knowledge.
  • Autonomy: Performs duties accurately with minimal oversight.
  • Development: Maintains technical skills and professional credentials.
  • Precision: Produces accurate and thorough work.
  • Productivity: Completes required volume of work by deadlines.
  • Prioritizing: Plans work, prioritizes tasks, and manages multiple assignments.
  • Coordination: Seeks clarification and provides updates on workload status.
  • Presentation: Maintains an organized and professional work environment.
  • Service Orientation: Improves customer service through measurable initiatives. 
  • Compliance: Demonstrates the importance of university values and mission. 
  • Safety: Complies with safety requirements and reports hazards. 
  • Oversight: Provides stewardship of resources. 
  • Goal-Setting: Provides clear objectives that align with university values.
  • Manage Talent: Provides constructive feedback and hires individuals with the right skills.
  • Decision-Making: Makes effective decisions and produces results through strategic planning.
  • Leading: Inspires enthusiasm and commitment, serving as a role model. 
  • Diversity: Supports the university’s diversity goals in recruitment and retention. 
  • Ethics: Chooses ethical actions and holds self and others accountable. 
  • Respect: Appreciates individual and cultural differences and treats all people with dignity.