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Visual & Editorial Style

Visual & Editorial Style

To create a cohesive, unified voice, we established visual and editorial style guidelines. Use the following university style guide for all university publications and marketing materials.

Visual Style Guidelines

Typography Consistent use of typefaces is the most important element in establishing a unified style for UNCW publications and other print and digital media. For Typography Guidelines
Photography Departments, faculty and staff who want to use images of UNCW on approved websites and in campus-sponsored publications can access the Office of University Relations Photo Archive Database (OUR PAD). For Photography Guidelines
Color Palettes Consistent use of this guide's color palette in your communications creates a strong association with the university. For Color Palettes

Editorial Style

An ever-evolving glossary of terms can be found, along with general information about university editorial style.
For Editorial Style Guidelines

Contact University Relations

Office of University Relations (OUR)

Phone: (910) 962-2092

our@uncw.edu

737 St. James Drive
Wilmington, NC 28403

Submit an OUR Project Request