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Emergency Communications

This page offers content managers a simple, “at a glance” collection of graphics, messages and links for reference before, during and after emergency events.

Official messages during an emergency may be shared via campus email, UNCW Alert text messages and/or phone calls, the university's social media channels, and/or the homepage (which may drive users to the UNCW Alert site).

Best Practices for Web Content Managers

The Do's

  • Note event cancellations/updates prominently on your site, particularly if they are featured on the homepage calendar.
  • Share only official information (UNCW.edu or social media feeds)
  • Report misinformation/rumors to OUR for clarifying/correcting, or for support correcting it yourself.
  • Hold any non-emergency-related posts until after the event has passed.
  • Use your best judgment re. whether your site will serve as an information resource for your audience.
  • Suggest topics for official messages, FAQs, etc.
  • Discuss with your manager expectations about remote work during emergencies (site updates, social media).
  • Ask the Office of University Relations about anything.

The Don'ts

  • During an emergency, do not post non-emergency information on websites or social media accounts.
  • Don’t continue digital ad campaigns during the emergency. Know in advance how to pause a campaign.
  • Don’t be too hard on yourself - there is no one perfect way to do this – you’ll hear info is too much or not enough, but not exactly the right amount!
  • Don’t put yourself at risk!
Sources & Quick Links
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