OUR is tasked with developing, producing and/or approving promotional materials (publications, messaging, digital communications, video/photography and advertising) that reflect institutional needs as outlined in the university’s Strategic Plan.
This includes:
- Division-level (Academic Affairs, ;Advancement, Business Affairs and Student Affairs) projects
- College-level (CAS, WCE, CSB, CHHS, and the Graduate School) projects
- Projects for Human Resources, OIDI, Cultural Arts, Athletics, Admissions, online/distance education, community-based programs and partnerships OLLI, QENO, military, town-gown efforts, etc. and
- Other areas as directed by university leadership, such as campus safety.
A key indicator of whether a project warrants OUR involvement is the size of the intended audience, as OUR resources are primarily dedicated to large-scale projects that serve wide audiences and/or convey strategic messages. Requests for support on such projects should be submitted via the Need OUR Help? button.
In cases of print or online materials that will be targeting or disseminated to a relatively small audience (i.e., only a segment of the campus or the public), campus units or departments should first consult with their respective communications liaison. This does not apply to video/photography requests, which units/departments should submit via the Need OUR Help? button.
Units or departments creating their own print or online materials, or utilizing external vendors to do so, should follow the Brand Identity Guide to determine proper usage of university colors and logos. For materials created by individual units/departments or contracted vendors that will be disseminated to a wide audience, OUR must approve final materials and will do so in a timely manner – within 48 business hours for most projects.
To help support individual units’ promotional goals, OUR can provide materials (design files, access to photography archives, etc.) for use by external vendors. Time and resources permitting, OUR may lend creative or editorial support to limited-audience projects and will make every effort to do so.
Need OUR Help?
