Creative Services
This unit is responsible for the concept, design and execution of marketing/promotional collateral for internal and external audiences, including design, illustrations/graphics, specialized website design and brand identity. This includes the creation or approval of materials that market the university to a mass audience, including conferences on campus or co-sponsored with community organizations, advertising and promotional posters.
Communications
This unit is responsible for internal and external communications including SWOOP, emergency communications, website messaging, event and new initiative promotion, media relations, UNCW Magazine, advertising messages and brand management. This unit also supports content development and/or editorial review of print and digital collateral for other campus divisions.
Media Production
This unit highlights the academic and institutional achievements of the university via video production, still photography and multimedia campaigns. Projects are prioritized based on overarching university goals and include promotional videos, on-campus digital messaging, the broadcasting of events like commencement and other vehicles as applicable. This unit is also responsible for headshots; visit uncw.edu/our/photography for schedule.
Web Communications
This unit is responsible for general oversight and organization of content for the university website, and for maintaining standards of style and compliance throughout its pages. The web team also manages the university’s social media channels and coordinates with campus social media and web content contributors to support effective development of content and messaging.
