Name Compliance

The UNCW house logo or the UNCW logo (see page 19) must be on all printed and digital/video materials. For materials whose size may preclude the use of the full name (e.g., pens, space-limited ads, etc.), contact OUR.

On formal documentation such as diplomas, transcripts and contracts, the legal name of the university, The University of North Carolina at Wilmington, is required. Please note that this designation is used in limited situations. Please contact OUR for clarification. 

First reference to the university in a publication with internal and/or external audiences: University of North Carolina Wilmington

Second reference to the university: UNC Wilmington, UNCW or the university

Note:

The name of the university does not contain hyphens or the word “at” and periods are not used with the initials UNCW.

Unless it begins a sentence, university should not be capitalized.

The chancellor’s name should always appear as Aswani K. Volety on first reference. Chancellor or Dr. Volety should be used on second reference, case by case as to the use of either.

Be mindful of register and trademark elements that accommodate university verbiage. These elements do not apply when the verbiage is used as text in a document or in materials.

UNCW®
University of North Carolina Wilmington™
UNC Wilmington™
University of North Carolina Wilmington Seahawks™
UNCW Seahawks™
Seahawks™
The DUB®
Sammy C. Hawk™

Note:

“Feel the Teal” has been retired and is not to be used on any UNCW materials or in text.