Cameron Insider Winter Edition, 2012

Cameron Digest

Summer Programs Impart Business Skills to Youth

NASC Team

YEP campers learn entrepreneurial skills at CSB

In June 2010 and 2011, a group of rising 10th through 12th grade students visited UNCW's campus for one week to explore the basics of starting a company.

Through Enov8t (Innovate), students learned about creating a feasible idea, marketing, budgeting and business plans, all important for entrepreneurial endeavors but also applicable to other aspects of life. Representatives from Cameron's Entrepreneurship Center and the Small Business and Technology Development Center, along with local business owners as guest speakers, helped inspire and educate the group of students. On the last day of the program, students revealed their business ideas in PowerPoint presentations to instructors, guest speakers and parents.

In the Youth Entrepreneurship Program (YEP), teenagers entering high school worked with program director Denis Carter, a retired Cameron School of Business faculty member, and current CSB students to learn the basics of business in a fun environment. The five-day camp provided introductory entrepreneurial training, team-building exercises, a group project where students collaborated on a product that was judged by local entrepreneurs and guest speakers.

The Youth Entrepreneurship Program culminated in the campers' group project presentations to parents, UNCW guests and local business leaders.

Cameron at the National Student Advertising Competition

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The NASC Team

Each year, a corporate sponsor provides an assignment or case study to students outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges at the National Student Advertising Competition (NSAC). This year, the client was JC Penney.

Beginning last fall, University Advertising Chapter (UAC) students met weekly to devise an original integrated marketing plan book complete with print and digital advertisements, a comprehensive media schedule and a detailed campaign budget. On April 15, 2011, a group of select students took their campaign to Charlotte and presented their ideas to a panel of corporate executives from JC Penney. Geordan Vakos, a member of the competition team, summed up her experience: "NSAC provided me the opportunity to get real-world, hands-on advertising experience with a national brand. I had the opportunity to develop an integrated marketing campaign from scratch, as well as network with professionals within the advertising field." UAC competed against teams from University of North Carolina Chapel Hill, University of Virginia, University of South Carolina, Clemson University, Appalachian State University, Washington and Lee University, Liberty University and James Madison University.

As advisor to the UAC, Brian Kinard helped mentor the group through their first NSAC.

Masters of Science in Accountancy Alumni Meet in Triangle

On June 16, 2011, the accounting department hosted a reception in Raleigh for the UNCW Masters of Accountancy alumni. The event,held at the Brio Tuscan Grille at Crabtree Valley Mall, was attended by approximately 65 alumni, recruiters and accounting firm partners. Accounting faculty members and staff who attended include MSA Director Becky Sawyer, Howard and Joanne Rockness, David Mautz, David Jessen, Dan and Susan Ivancevich, Lorraine Lee, Kimberly Holbrook and Randy Hanson.

The faculty reported that they had a wonderful time catching up with alumni in Raleigh and many in attendance expressed their gratitude for the event. In August, Professor plans to take Master of Accountancy students and undergraduate internship candidates on a bus trip to Charlotte to visit a number of accounting firm offices and an alumni mixer at a downtown Charlotte restaurant.

NASC Team

Left to right: McKeown, Hall, Davenport and Snow

EM West Award winners at NYC Alumni mixer

Four alumni winners of the E.M. West Award for Academic Achievement attended the July alumni mixer in New York City. Kevin McKeown of Deloitte, Bren Hall of Pricewaterhouse Coopers, John Davenport and Andrew Snow of Barclays Capital came out to support Cameron's alumni efforts in the Big Apple.




WITX Conference Draws More than 375 Attendees

The Wilmington Information Technology eXchange (WITX) Conference brought together more than 375 students, faculty and local technology vendors to demonstrate the technologies they are developing and how technology is being integrated into teaching, learning and industry applications. This is the eighth conference and featured panels on cloud computing, mobile technologies, business intelligence and IPv6 conversion. It is sponsored by the information systems operations management and computer science departments.