Poster Show Photo: UNCW/Jamie Moncrief

Innovations - Working for Change

Marketing projects show action related to Goals 1 and 2 for CSB undergraduate students:
1. Our students will be able to integrate discipline-specific knowledge across functional areas and utilize leadership and team skills to accomplish group tasks.
2. Our students will demonstrate critical thinking and problem solving skills through problem identification, analysis and synthesis of data, evaluation of alternatives and defense of a solution.

The Cameron School of Business is having a decided impact on the community--local and global--in many ways. Some recent activities are highlighted in UNCW's online feature, 13 of '13, which spotlights 13 interesting stories from 2013.

In particular, Marketing Department Chair Thomas Porter is working with the UNCW Office of Community Partnerships and other community members to collect insights from residents to help define the brand of Wilmington and surrounding areas. In addition, Marketing Department professors are leveraging projects with companies to give students a taste of applying classroom lessons in the business world.

Social responsibility is one element of Goal 4 for CSB undergraduate students:
4. Our students will understand the importance of social responsibility, diversity, ethics and legal issues.

Social responsibility has become a focal point in the Supply Chain Management course, POM 475, taught by Dr. Stephen Mahar, Assistant Professor of Operations Management in the Cameron School of Business. Dr. Mahar, who received grant funding focused on "greening" the supply chain, has made a concerted effort to include elements of social responsibility in his POM 475 course. The course deals with major supply chain decisions such as facility location, transportation and inventory. In the past, he framed these decisions in terms of maximizing profitability for the overall supply chain. Beginning in spring 2009, he also included discussion of the environmental costs and benefits involved with these decisions.

Dr. Mahar gives students an opportunity to see how local companies are applying green supply chain concepts at their firms by having students attend a monthly Institute of Supply Management meeting. In Spring 2009, most of the meetings dealt with greening issues. For example, at the January meeting Elementis Chromium discussed global warming, and at the February meeting Atlantic Packaging discussed green packaging. These sessions gave students an opportunity to consider and discuss potential economic and environmental benefits of green initiatives (that exist for purchasing) and reverse logistics (reduce, reuse, recycle).

Under the Greening of the Supply Chain grant that Dr. Mahar and Dr. Rebecca Porterfield have led, three Cameron School of Business students were given scholarships to study in Guadalajara, Mexico, in spring 2009. Those students were able to take a Greening of the Supply Chain course (via DIS) offered online by Dr. Gioconda Quesada at the College of Charleston.