Marketing Strategy

Become A Marketing Strategy Pro!

The marketing strategy concentration gives you the knowledge and tools to become a great decision-maker and vital team member to any local or national corporation. This concentration focuses on using quantitative data and research to make informed and creative marketing decisions. You'll learn how to evaluate the effectiveness of marketing campaigns and make strategic business decisions.

58%

Firms plan to expand marketing positions

$140k

Annual median wage for marketing managers

1st

In enrollment growth within Cameron School of Business

Why Choose Marketing Strategy?

By studying this concentration, students will be better prepared to pursue careers in marketing research, analytics, product management, and social media advertising. You'll also gain a deeper understanding of how data and analytics can be used in real-world marketing challenges, equipping you with the knowledge needed for emerging trends and technologies.

Career Paths for this Degree Include:

Marketing Manager

Oversee all marketing efforts of a company. Work with and manage a marketing team, lead initiatives in identifying audiences, build marketing campaigns, create budgets, and analyze results for future efforts.

Content Marketer

Professionals who enjoy the creative side of marketing should consider a position in content marketing. They work on creative writing for marketing materials, websites, and build out creative assets, like videos and infographics.

Brand Marketing Manager

This position oversees developing a brand identity and tailoring all marketing campaigns, materials, and messaging to support the brand. This role requires creativity and skills in data analysis, communication, and management. You must translate your vision for the brand into clear directives and campaigns.

Social Media Coordinator

These marketers play an essential role in establishing a company's presence on social platforms like LinkedIn, Facebook, Instagram, and more. They often deal directly with customers and are responsible for posting content while managing the social media calendar. It's essential to understand and analyze data analytics to adapt to changes.

Marketing Specialist

These professionals' responsibilities vary depending on their work environment. Some organizations develop and implement marketing strategies for specific brands. Smaller companies may have specialists working in all areas of marketing.

What Will You Learn?

Students will learn how to analyze market trends, consumer behavior, and competitor actions to develop effective marketing plans. You will also explore various marketing tactics, such as segmentation, targeting, positioning, and promotional strategies, to create compelling campaigns that drive business growth and customer engagement.

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Course Requirements

Applied Learning Opportunities

Student & Career Success

Required Courses:

MKT 343 - Marketing Intelligence & Communications
MKT 349 - Consumer Behavior
MKT 440 - Marketing Analytics
MKT 443 - Marketing Research Design
MKT 445 - Marketing Strategy

Plus, choose two courses from the following:

MKT 342 - Social Media Marketing
MKT 344 - Branding
MKT 345 - Sports Marketing
MKT 346 - Retail Management
MKT 347 - Promotion Management
MKT 348 - Professional Selling
MKT 441 - Sales Strategy & Technology
MKT 442 - International Marketing
MKT 444 - Digital Marketing Analytics
MKT 446 - Healthcare Marketing
MKT 447 - Services Marketing
MKT 448 - Sales Management
MKT 449 - Advanced Sales
MKT 495 - Seminar: Special Topics in Marketing
- Topics include:
  - Prague Consultancy
  - AI Marketing
  - Business Development & Account Management

View Full Curriculum

We go beyond traditional classrooms, providing hands-on experiences that transform knowledge into action. Our commitment to applied learning empowers students to bridge theory with real-world challenges. We offer a range of opportunities specific to our Marketing Strategy and Professional Selling students such as:

Seahawks Soaring: Tradeshow Competition
Marketing Week
NYC Experience Trip
Prague Consulting Project
Business Week Networking Opportunities
Coaching and interview preparation from experienced professionals
Resume assistance to tailor to industry expectations
Sales Center Competitions
Student organizations and more!

Applied Learning Opportunities

We place a high priority on preparing students for internships and providing networking opportunities to meet potential employers. Providing all the opportunities you'll need to make connections that matter. Our students are highly successful securing opportunities with leading firms throughout the region and industry.

We also have a dedicated Career Success Center within Cameron that helps students discover their passions and achieve their professional career goals by providing career coaching and consultation as well as helping aid in your job search.

VISIT CAREER SUCCESS CENTER

The Cameron Executive Network (CEN) is a volunteer network made up of current and retired business executives who are dedicated to enhancing the education and career development of undergraduate Cameron School of Business students through individual mentoring.

Get Involved in CEN

Marketing Student Spotlight: Melina Leadenham, Class of 2024

“As a marketing strategy student, I love how I feel challenged both creatively and analytically in my courses. Between the hands-on projects, collaborative environment, and invested professors, I feel truly prepared for my future career in marketing.”

Launch Your Seahawk Journey

UNCW's Cameron School of Business marketing graduates have gone on to work for prominent employers not only locally, but nationally. Our alumni are working with major companies such as Netflix, LinkedIn, Amazon, LiveOak Bank, RedHat, Lenovo, nCino, Verizon, and more. Our faculty take pride in ensuring students are well prepared for a wide variety of careers in marketing and sales upon graduating.

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A Degree You Can Count On

Cameron's School of Business Marketing Strategy program will give you the skill set you need to enter one of the most in-demand and highly compensated careers in the country.

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