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Graduate Program

Communication Studies

Our online Master of Arts degree in integrated marketing communication is ideal for working professionals in communication and marketing fields or for those who want to pursue these careers.

Integrated marketing communication considers audience, research, messages, ethics and the immediate and current cultural contexts to provide the foundations of sound communication practice.

It is the framework for advertising, public relations, promotions, events and experiential marketing, word of mouth marketing, social media campaigns, and any other interaction a brand or organization has with its audiences.

Ideal for Working Professionals

If you are looking for professional development opportunities that encourage you to think more deeply and theoretically about your work, to consider the ethical implications of your actions, and to sharpen your skills in areas such as strategy, research methods, analytics and evaluation and digital environments, our M.A. IMC is right for you!

Integrated Marketing Communication, M.A.

For more information on the IMC program, visit our site.
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Academic Catalogues

Our undergraduate and graduate catalogues are a valuable resource for prospective and current students, faculty, advisors and staff.

Explore Our Academic Catalogues

Department of Communication Studies

Richard K. Olsen, Department Chair

Phone: (910) 962-3448
Fax: (910) 962-7061

comstudies@uncw.edu

226 Leutze Hall
601 S. College Rd.
Wilmington, NC 28403-5933

Alternative Phone: 910.962.7744

How are we doing? What do you need? If you have questions, comments, feedback, or concerns, let us know!

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