Lead, coordinate and work with marketing, product development and sales teams to launch products and services.
Manage an organization’s social media channels and create content.
Represent a company or organization to the media and public.
Manage an organization’s film and video production.
Analyze a company’s practices and develop plans and strategies to improve their performance.
Plan, write, execute, evaluate and effectively present an integrated marketing communication plan
Use research to make data-driven communication decisions and understand branding and IMC within various contexts
Examine the connections between an organization's culture, brand and identity
Understand the relationship of IMC to diversity and inclusion, digital storytelling and more
Learn to create and employ digital media to communicate brand identity
If your goal is to become an integrated marketing specialist, you can begin your journey at UNCW in a couple of different ways:
Upper level courses let you focus your studies on marketing, specifically marketing strategy or professional selling.
This program will give you a good foundation for your career in communications and integrated marketing.
If you're considering the IMC program, you might also want to check out of these related programs:
This fully online program focuses on core business skills and knowledge necessary to understand the structure and operations of contemporary organizations.
Designed for both working professionals and students already enrolled in other graduate degree programs at UNCW, this certificate provides access to the benefits of our nationally ranked Master of Science in Instructional Technology program in the form of a certificate rather than a full graduate degree.