University Relations

UNCW's Brand Identity Guide (BIG)

The Office of University Relations is pleased to present these branding-related best practices for UNCW's faculty and staff to help maximize the effectiveness and consistency of university messaging.

The elements outlined in the following pages represent the university's commitment to a unified brand identity that serves as a visual representation of our university's excellence, while providing flexibility so campus units retain individuality within this strategy. These guidelines apply to all printed and electronic materials that represent the university to its constituents, both internally and externally.

This ever-evolving guide was updated in September 2021. BIG is a searchable PDF, and OUR is working to migrate the content into a website for greater searchability.

If you have brand identity questions or suggestions about elements to add to this guide, please email