University of North Carolina Wilmington
University of North Carolina Wilmington

Swain Center: Executive Education and Economic Development

Global Digital Marketing & Localization

Fully online course

Newly Updated in 2022
Register ANYTIME

Study Online, at Your Own Pace
Approx. 35 Hours of Training to be Completed in 90 Days from the Date of Enrollment (extensions available)

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Course fee includes:

  • access to online program; no additional books or costs
  • course assessment of module completion, discussion board, written assignment
  • Certificate from UNC Wilmington & Certification from The Localization Institute
  • Extensions Available: $30 for 30 day extension.

No discounts are available for this course.

View detailed course and module information here. Note course needs to be completed within 90 days of enrollment(extensions available).

Fully online program

The "Global Digital Marketing & Localization Certification" is one of the world’s unique educational offerings which combines digital marketing with localization skills for gaining local and global competitive advantage. Session highlights include:

  • Dual Recognition: Gain both Industry Certification & University Certificate. UNC-Wilmington consistently ranks on  top university listings and was just ranked in the Top 10 on US News & World Reports as one of the Best Public Universities.
  • Customized Facilitation: Your facilitator throughout your training and certification process will be Professor Nitish Singh, Boeing Institute of Int. Business, St. Louis University (PhD/MBA/MA), a leading global digital marketing and localization expert, and author.
  • High Educational ROI: An affordable investment of only $1250 USD  (no additional books or purchases needed).
  • Networking & Job Prospects: Access to our exclusive Web Globalization LinkedIn Group.
  • Simple Entry Requirements: All you need is the ability to use the Internet and a basic understanding of global business concepts; No prior technical knowledge needed.
  • You will learn practical tips for market entry and how to automate and implement marketing strategies. Leveraging keywords and integrating mobile and social media are other course highlights.

For specific topics of each module, please visit here.

Earn the world's first certificate combining global digital media marketing and localization.

The Swain Center partners with The Localization Institute to offer this innovative program in marketing in the global, digital economy. The course will help you explore the global digital environment. The Localization Institute was founded in the fall of 1996 to help a young and rapidly evolving industry gain access to quality training and learning opportunities, specifically to help companies better succeed in international business. To thrive in today's networked and dynamic global marketplace, marketers need cutting edge digital media engagement skills and global mindset

This program is designed for individuals who have responsibility for deploying global, digital media strategies. Ideal participants want to become a more effective marketer in the global digital economy. Successful participants are busy and self starters so an online format is ideal to learn the material quickly.

You will learn how to become an effective marketer in the global digital economy through:

  • Global Digital Media Marketing (Web/Social Media/Search): exploring cultural, legal and logistical issues; approaches to succeed; tips on market entry; marketing segmentation tools; marketing automation and implementation.
  • Global Social Media: global media trends; global social media tips; insights from around the world; creating dialogue and managing reviews online; blog management; content marketing on Facebook, Pinterest, and other social media platforms.
  • Search Engine Optimization: leveraging keywords; mobile and social media integration; global search engines; global navigation techniques; paid search marketing and measurement.
  • Localizing Digital Media for different countries: standardizing or localizing digital media; avoiding cultural blunders; strategies for localizing digital media; effective global content writing.
  • Global Content: localization and hyperlocalization concepts to target micro-segments.

“[I]t was absolutely interesting and helpful when it comes to gain a better understanding of localization trends in today’s global and digital environment – thanks for giving a consistent and complete learning path to such a complex subject! I will recommend my colleagues to register as well!” - Chiara Vanone, Localization Project Manager at Google

"I have really enjoyed the Global Digital Marketing and Localization course. It has helped me strategically approach localization for my campaigns in a whole new way." - Heather Wheeland, Campaign Manager, Customer Marketing, SAP Ariba

“I can highly recommend the course. It helped me to develop and deepen my knowledge in digital marketing and localization. The course content was delivered in short modules that were structured clearly, logically and effectively. The interviews and examples provided in the course gave a good insight into industry best practices.” - Irene Müller, Language Services Supervisor at Sony

Dr. Singh

Dr. Singh is the David Orthwein Endowed Professor of International Business at the Boeing Institute of International Business at Saint Louis University. Dr. Singh holds a Scholar member position at the Center for Sustainability Saint Louis University. Previously he was a Professor at California State University Chico where he headed the localization certification program. He holds Ph.D in Marketing and International Business from Saint Louis University; MA University of South Wales, UK; and MBA Pune University India. His educational efforts have been supported by the US Department of Education, Qatar Foundation, CSU, Google, HP, IBM, Microsoft, and other companies.

He serves as grant reviewer and has done grant audits for the US Dept. of Education Business International Education grants. He is the author of the book "Localization Strategies for Global e-Business" published by Cambridge University Press 2012. He also co-authored "The Culturally Customized Website", which is highly recommended by ChoiceReviewsOnline. He has also co-authored the book "Proliferation of the Internet Economy: E-Commerce for the Global Adoption, Resistance and Cultural Evolution" published 2009. Dr. Singh has been doing cutting-edge research and training work in the web localization field.

Dr. Singh is the recipient of research excellence awards, faculty excellence awards, teaching awards, service excellence awards, and was named one of the top 10 reviewers for International Marketing Review. He has also been active in training and consulting in the field of localization for websites, corporate ethics and compliance management, doing business in China and India, environmental sustainability, and marketing to Hispanics online. Some of the organizations he has provided training or consulting for include Hewlett-Packard, IBM, Yahoo, Globalization Partners, Canon, Lionbridge, Conversis Global and FedEx.

His research has appeared in 50 academic journals such as the Journal of International Business Studies (JIBS), Journal of Business Research (JBR), Journal of International Marketing, Psychology & Marketing, International Marketing Review, Journal of Electronic Commerce Research, European Journal of Marketing, Thunderbird International Business Review, Journal of Advertising Research, Multinational Business Review, Journal of Consumer Behavior, and others. He has also presented his research and spoken at more than 60 academic and business conferences.

Co-Facilitator: Brendan M. Keating

Brendan is President at IntegTree LLC, an ethics, compliance and sustainability consulting company. He has partnered with Dr. Singh in building the Certificate and Certification in Global Digital Marketing and Localization for the University of North Carolina Wilmington, and The Localization Institute, and serves as co-instructor for that program. He was also involved with the creation of the Certificate and Certification in Corporate Responsibility and Sustainability Strategies offered by UNC Wilmington, and the Governance and Accountability Institute, and serves as a course instructor. He served as Adjunct Faculty at Wilmington University, where he served as Course Developer for two courses in their Compliance Certificate Program. He has co-authored articles published in the American Subcontractors Association: The Contractor’s Compass Journal, as well as in the Society of Corporate Compliance and Ethics: Compliance and Ethics Professional Journal. He also has two book chapters published in the field of digital marketing.