University of North Carolina Wilmington
University of North Carolina Wilmington

Swain Center for Executive Education

Global Digital Marketing & Localization

Fully online course

Study Online, at Your Own Pace
Approx. 35 Hours of Training to be Completed in 90 Days from the Date of Enrollment

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Download the Course Brochure


Course fee includes:

  • access to online program; no additional books or costs
  • course assessment of module completion, discussion board, written assignment
  • certificate from UNC Wilmington

No discounts are available for this course.

View detailed course and module information here. Note course needs to be completed within 90 days of enrollment.

Fully online program

The "Global Digital Marketing & Localization Certification" is one of the world’s unique educational offerings which combines digital marketing with localization skills for gaining local and global competitive advantage. Session highlights include:

  • Dual Recognition: Gain both Industry Certification & University Certificate. UNC-Wilmington consistently ranks on top university listings and was just ranked in the Top 10 on US News & World Reports as one of the Best Public Universities.
  • Customized Facilitation: Your facilitator throughout your training and certification process will be Professor Nitish Singh, Boeing Institute of Int. Business, St. Louis University (PhD/MBA/MA), a leading global digital marketing and localization expert, and author.
  • High Educational ROI: An affordable investment of only $980 USD (no additional books or purchases needed).
  • Networking & Job Prospects: You will receive discounts to 2017 Localization Institute Conferences to network, learn, and make job contacts with global marketers and localization professionals. The events take place across North America, Europe and Asia.
  • Simple Entry Requirements: All you need is the ability to use the Internet and a basic understanding of global business concepts; No prior technical knowledge needed.
  • You will learn practical tips for market entry and how to automate and implement marketing strategies. Leveraging keywords and integrating mobile and social media are other course highlights.

For specific topics of each module, please visit here.

Earn the world's first certificate combining global digital media marketing and localization.

The Swain Center partners with The Localization Institute to offer this innovative program in marketing in the global, digital economy. The course will help you explore the global digital environment. The Localization Institute was founded in the fall of 1996 to help a young and rapidly evolving industry gain access to quality training and learning opportunities, specifically to help companies better succeed in international business. To thrive in today's networked and dynamic global marketplace, marketers need cutting edge digital media engagement skills and global mindset

This program is designed for individuals who have responsibility for deploying global, digital media strategies. Ideal participants want to become a more effective marketer in the global digital economy. Successful participants are busy and self starters so an online format is ideal to learn the material quickly.

You will learn how to become an effective marketer in the global digital economy through:

  • Global Digital Media Marketing (Web/Social Media/Search): exploring cultural, legal and logistical issues; approaches to succeed; tips on market entry; marketing segmentation tools; marketing automation and implementation.
  • Global Social Media: global media trends; global social media tips; insights from around the world; creating dialogue and managing reviews online; blog management; content marketing on Facebook, Pinterest, and other social media platforms.
  • Search Engine Optimization: leveraging keywords; mobile and social media integration; global search engines; global navigation techniques; paid search marketing and measurement.
  • Localizing Digital Media for different countries: standardizing or localizing digital media; avoiding cultural blunders; strategies for localizing digital media; effective global content writing.
  • Global Content: localization concepts.

In addition, you will receive discounts to Localization Institute Conferences to network, learn, and make job contacts with global marketers and localization professionals. The events take place across North America, Europe and Asia.

"I loved the program and I have already recommended it to several colleagues." - Constanza Mendoza

"I have really enjoyed the Global Digital Marketing and Localization course. It has helped me strategically approach localization for my campaigns in a whole new way." - Heather Wheeland, Campaign Manager, Customer Marketing, SAP Ariba

"Thank you for the insight and lectures through the Global Digital Marketing course. It is so difficult to find information like this in the field of localization and I appreciate the thoroughness in the understanding and definitions to the concepts." - Alexander Anderson – Localization Manager, Digital Media, AccuWeather

Dr. Nitish Singh, Ph.D.

Dr. Singh founded IntegTree LLC, an ethics, compliance and sustainability consulting company. He is an Associate Professor of International Business at the Boeing Institute of International Business at Saint Louis University. He holds a Scholar member position at the Center for Sustainability Saint Louis University and teaches courses in Business Sustainability, Global CSR and Sustainability reporting. Previously, he was a Professor at California State University Chico. He holds Ph.D. in Marketing and International Business from Saint Louis University; MA University of South Wales, UK; and MBA Pune University India.

His work has been funded by the US Department of Education, Qatar Foundation, CSU, Google, HP, IBM, Microsoft, LMI, and other companies. In his most recent grant project, he analyzed the sustainability reporting practices of US Federal Government agencies. 

Dr. Singh has received a variety of research excellence awards, faculty excellence awards, teaching awards, service excellence awards, and was named a top 10 reviewer for International Marketing Review. He has trained and consulted on topics such as sustainability, corporate ethics and compliance, and localization of digital media. Organizations he has provided training or consulting for include Hewlett-Packard, IBM, Yahoo, Globalization Partners, Canon, Lionbridge, Conversis Global and FedEx. His research has appeared in 60 academic journals, such as the Journal of International Business Studies (JIBS), Journal of Business Research (JBR), Journal of International Marketing, Psychology and Marketing, International Marketing Review, Journal of Electronic Commerce Research, European Journal of Marketing, Thunderbird International Business Review, Journal of Advertising Research, Multinational Business Review, and Journal of Consumer Behavior. He has presented his research and spoken at more than 80 academic and business conferences.

Co-Facilitator: Brendan M. Keating

Brendan is Vice President at IntegTree LLC, an ethics, compliance and sustainability consulting company. He has partnered with Dr. Singh in building the Certificate and Certification in Global Digital Marketing and Localization, and serves as co-instructor for that program. He is also Adjunct Faculty at Wilmington University, where he served as Course Developer for two courses in their Compliance Certificate Program. He has co-authored articles published in the American Subcontractors Association: The Contractor’s Compass journal, as well as in the Society of Corporate Compliance and Ethics: Compliance and Ethics Professional journal.