University of North Carolina Wilmington
University of North Carolina Wilmington

Swain Center for Executive Education


Marshall Goldsmith Stakeholder Centered Coaching
Executive Coach Certificate

Marshall Goldsmith Executive Coach Certification

February 20 - 21, 2019
9:00 am - 5:00 pm

UNCW Center for Marine Science, Wilmington, NC

Registration Closed

Download the Course Brochure


Registration fee includes lunch both days, access to coaching materials and marketing materials.

Jackson Consulting Group LogoThis workshop is sponsored by Jackson Consulting Group. JCG partners with Executives and Organizations to align Strategy, People, and Processes to optimize and sustain Peak Business Performance. Our proprietary methodologies increase Profit and Productivity, help manage change and reduce organizational cost.

UNCW Center for Marine Science
Crest Research Park - Marbio
NC Conference Room - First Floor
5600 Marvin K. Moss Lane
Wilmington, NC 28409

( Map)

Topics covered in this workshop include:

  • How the belief set of successful people both helps & hinders improvement
  • The 7 Coaching Skills that facilitate positive behavioral change
  • Coaching the 7-Step Involving Stakeholder process
  • How to start smart in a coaching assignment
  • How to maintain momentum during the change process
  • How to sustain success and manage the transition out of the coaching assignment

The Stakeholder Centered Coaching® Certification is a comprehensive process to help both internal HR coaches, and external coaches, become skilled in a form of behavioral coaching employed by Marshall Goldsmith. Marshall is widely recognized as one of the world’s most gifted coaches. This process is built around seven coaching skills that are practiced through customized real-world problems faced by leaders. The two-day workshop is mainly learning by doing. The Principles that form the foundation for this methodology are:

  1. Place attention on the Stakeholders: the center of attention here is neither the leader nor the coach. The major attention is on the Stakeholders who are affected by the behavior the leader is attempting to change
  2. Emphasize Feedforward: these are future-oriented suggestions for improvement
  3. Change behavior and perception: it is not only necessary for a leader to change; it is also necessary for those people around the leader to “see” the change and believe the leader will not regress

Registering and attending the certification program leads to gaining the skills to implement the Marshall Goldsmith Stakeholder Center Coaching unique brand of coaching. Once registered, you will receive an electronic copy of The Stakeholder Centered Coaching® Playbook that lays out the process, and you will be provided with a self-paced online training to prepare you to attend the two-day certification. The actual certification for coaching individual leaders is a two-day training that focuses on skill practice to prepare you for coaching using the process.

After completion of the training, participants are provided log-in credentials to Coaches can use this website as another source of marketing themselves as well as gain access to a wealth of tools to assist their success as a Stakeholder Centered Coach. This workshop is eligible for ICF credits and/or ACEC (the Association of Corporate Executive Coaches) credits should they be needed.

Further levels of certification are awarded based on actual coaching of leaders through the process. In other words, this is a practice-based certification that awards higher levels of certification based on evidence of coaching leaders to achieve a positive change in behavior as measured by stakeholder perception (the Mini-Surveys). Coaches achieve Advanced Certification after six successful engagements and Master Certification after twelve successful engagements.

Upon completion of the program participants will be able to:

  • Coach using the 7-step stakeholder process
  • Emphasize feedforward
  • Coach to change behavior and perception

Ideal participants are: 

  • interested in developing or starting a coaching practice
  • expected to coach and develop others

Chris CoffeyChris Coffey
Chris started his career teaching Situational Leadership for Paul Hersey at the Center of Leadership Studies in the early 1980s. He later worked with the consulting firm of Keilty, Goldsmith, Boone and did leadership training at IBM, Warner Lambert, Coke, McKinsey and Company, MetLife and GE.

For over 30 years, Chris has been in the leadership development world and has worked with and coached hundreds of key leaders and successful individuals – helping them develop the leadership to become even more effective. Chris's coaching style is direct and well-defined around the Stakeholder Centered Coaching Process he co-developed with Frank Wagner and Marshall Goldsmith.

Chris has coached leaders in Fortune 100, 500, 1000 companies, as well as those in startups and non-profits. The common denominator for all the individuals with whom Chris has worked is that they are all successful, high-potential leaders whose organizations want to accelerate their development by having them work closely with a seasoned, dynamic, and effective executive coach.

Frank WagnerFrank Wagner
Frank has been a full time consultant in the field of leadership since 1981. Frank's consulting career began when he joined the staff part time at The Center For Leadership Studies with Paul Hersey in the late 1970's. He then became a partner and director at Keilty, Goldsmith & Boone. Besides co-founding Prism Ltd in 1986, Frank currently serves as a Director with GEO Strategic Services Inc., an organization focused on helping organizations with strategic action in FastTime. In leadership development Frank's training specialty is leadership behavior; with an emphasis on commitment, teamwork, influence across organizational boundaries, coaching, and faster strategic planning and execution. His training designs all revolve around a specific leadership model supported by exercises and tools to apply the concepts learned.

As a behavioral coach, Frank brings a broad base of experience working with individuals from mid-level management through C-level positions. First with the Alliance for Strategic Leadership (A4SL), then with Marshall Goldsmith Partners, Frank oversaw the training process in Marshall Goldsmith's method of behavioral coaching.

Podcasts with Dr. Terry Jackson of JCG Consulting Group

"JCG Executive Conversation with Tasha Eurich"

Tasha is an organizational psychologist, researcher, New York Times best-selling author and member of the Marshall Goldsmith 100 Coaches.

Tasha shares her wisdom from her book Insight: The Surprising Truth About How Others See Us, How We See Ourselves, and Why the Answers Matter More Than We Think. She provides a few tips and tools for leaders to use in the workplace and throughout one's self awareness journey.

Listen Now

"JCG Executive Conversation with Chris Coffey"

Chris was on the faculty of UCLA's Technical Management Program for 20 years, where he led workshops with top scientists, and he is an instructor at the Yale Executive Education Program. In addition, Chris teaches the "Employee Engagement: The Manager as Coach" workshop for the Conference Board and he has taught management and leadership courses at Gonzaga University in Florence, Italy.

Chris co-developed the "Goldsmith: Stakeholder Centered Coaching" and "Employee Engagement: The Manager as Coach" workshops.

Listen Now