Student Media

students with Seahawk newspaper

Advertising

UNCW Student Media Sales

Student Media Sales is your contact for placing advertising in any of the Seahawk's several digital platforms--web ads, e-newsletter, social media marketing and sponsored content. Advertising in The Seahawk is inexpensive and narrowly targeted. Reach thousands in the UNCW community, as well as prospective students and parents, for as little as $22 a week.

Subscribe to The Seahawk's newsletter for up-to-date headlines and new articles, delivered to your inbox every Monday, FREE!

The Seahawk newspaper was founded in 1948, one year after the founding of the college that would become UNCW in 1961 making it the flagship publication of UNCW Student Media. The Seahawk is currently an online-only news outlet that offers businesses, campus departments and student organizations affordable, effective digital platforms for reaching the UNCW community.

Doing business with UNCW Student Media not only brings your message to a growing number of Seahawks, it also helps support our educational mission. All operations are performed by students, giving them broad, hands-on experience in digital publishing. We are sincerely grateful to our business partners for entrusting us with their advertising and helping our students to succeed.

CONTACT US

Sales Director: Mary Keagle
E: ads.uncw@gmail.com
T: 910.962.7138
F: 910.962.7438
W: www.uncw.edu/studentmedia


UNCW Student Media
615 Hamilton Dr.
FSC 2017
Wilmington, NC 28403-5624


Adviser: Bill DiNome
Assistant Director for Student Media
E: dinomew@uncw.edu
T: 910.962.7138

2021-2022 Advertising Rates & Information

Download the 2021–2022 media kit here (380Kb PDF).

Call or write for a consultation: 910.962.7138, ads.uncw@gmail.com

The UNCW Market

17,915

enrolled students

Chart: Enrollment by Gender    Chart: Enrollment by Ethnicity   Chart: Enrollment by Status

 

Chart: Enrollment by Residency   Chart: Enrollment by Age

Website Audience

  • 12,819 average monthly users
  • 18,906 average monthly pageviews
  • 207,969 total pageviews
        (Source: Google Analytics)

BANNER ADS

  • Ads will appear in both mobile and desktop platforms in standard sizes, placed in four possible spots.
  • Spots rotate and are subject to availability (limit 3 advertisers per spot).
  • $3.17 per per day, one week minimum. (Based on $5CPM.)

Homepage Takeover

Punch up the impact of your special event or sale. A homepage takeover places your ad in every unit on the Seahawk’s homepage—leaderboard, medium and vertical rectangles, and footer.

  • Daily rate: $32.

SPONSORED CONTENT

Our advertising team will work with you to craft original, customized articles on topics relevant to your business and acknowledging you as sponsor.

  • Your sponsored article will appear on TheSeahawk.org’s homepage among other current stories for one week and persist on the site for one month.
  • Includes writing and design plus one revision. Additional revisions are charged at $15 per hour.
  • Article length: approximately 500 to 800 words
  • 1 to 3 photographs or images
  • Promoted through our Social Media bundle to 6,500+ followers.
  • $300 first week. $100 each additional week.

SOCIAL MEDIA

More than 6,500 people follow The Seahawk on Facebook, Twitter and Instagram. Reach them through sponsored, in-feed posts in all our social media.

  • Limited to two customers at a time and three posts per day per customer.
  • All posts must include the attribution #Paid for by [advertiser’s handle] or #Sponsored by [advertiser’s handle].
  • Links or hashtags may be included.
  • Image may be included. Photo must be approved by deadline.

Facebook     @TheSeahawk

  • 1,563 followers
  • Artwork should be 1200x360 pixels.
  • Text is limited to 280 characters.
  • $15 per post

Twitter     @TheSeahawk, @UNCWStdentMedia

  • 4,250 followers
  • Artwork should be 1024x512 pixels.
  • Text is limited to 280 characters.
  • $20 per post

Instagram     @TheSeahawkNews

  • $743 followers
  • Artwork should be 612x612 pixels.
  • Text is limited to 140 characters.
  • $10 per post

Bundle All     Save $5!

  •  6,500+ followers
  • $40 per post

NEWSLETTER

TheSeahawk.org newsletter, featuring your ad, delivers current headlines directly to the inbox of nearly 600 subscribers every Monday.

  • Placement options: Leaderboard (728x90 pixels) or Medium Rectangle (300x250 pixels)
  • $25 flat rate per ad, per issue

Advertising Policies

Deadlines

Deadlines for online advertising are flexible, but we recommend planning your campaign several weeks out from your intended start date. For ads we design, add another week.

Rates are non-commissionable.

Ad Design

UNCW Student Media offers design services at the flat rate of $25 which includes one revision. Additional revisions are charged at $15 per hour.

Creating Your Own Digital Ad

Advertisers are welcome to design their own ads conforming to standard specifications:

  • Color mode: RGB
  • File types: PNG, JPG, or GIF
  • Resolution: 72 pixels per inch
  • Ads over 50KB in size may be resampled.
  • Transparency in GIFs and PNGs is not supported.
  • If using Photoshop, use: File > Save for Web. JPGs are good for blended colors and gradients. GIFs are best for solid colors and also allow animation.
  • To check ad size and resolution in Photoshop: Drop your ad into Adobe Photoshop. Go to: Image > Image Size.

Email artwork to ads.uncw@gmail.com.

Cancellation

Cancellation by the Advertiser must be made in writing (email please). The Advertiser will be responsible for paying only for advertising published, less any discount applied.

Right of Refusal

The Seahawk reserves the right, in its sole discretion, to reject any advertising copy submitted by the advertiser, or to cancel an advertising contract at any time for any reason. The Seahawk will notify the Advertiser of cancellation by email and will refund any pre-paid advertising fees, if any, within 90 days of notification.

Responsibility

The Advertiser or advertising agency assumes all responsibility and liability for the content of advertisements and for any claim, expense or loss resulting from the publication or non-publication of such items in The Seahawk. Submission of copy or images for inclusion in an advertisement constitutes certification by the Advertiser that any necessary releases and permission to use such materials have been secured by the Advertiser. With regard to the publication of an advertisement, the Advertiser accepts full responsibility including, but not limited to, claims of libel, infringement of right of privacy, plagiarism, or copyright violation.

Credit & Billing

Advance payment is required for all advertising unless the advertiser is approved for billing. Approved advertisers will be billed upon publication. Payment is due 30 days from invoice date. After an account is 60 days past due, no further advertising will be accepted . After 90 days past due, accounts will be referred for collection. By N.C. law, we must charge interest and penalties on all past-due accounts. Simple interest of 5% will be charged from the date the account becomes past due until it is paid in full. The penalty rate is 10% of the original past-due amount.

Payment Methods

Check or money order payable to UNCW Student Media. Please remit payment to the mailing address above.

Visa or MasterCard, using our secure online payment portal. Contact us for instructions.

Proof of Publication

Metrics and screen captures will be provided for digital advertising once an ad has expired. Complete terms and conditions are enumerated in the advertising agreement.