Jennifer L Stevens
Associate Professor
Dr. Jennifer Stevens teaches undergraduate Digital Marketing courses, drawing on prior work experience and ongoing consulting work. Her research explores consumer welfare, retailing and services, and how disruptive technologies (from AI to access-based platforms) shape the ways people interact with brands. Dr. Stevens has authored more than a dozen peer-reviewed articles in top outlets such as the Journal of Retailing, Journal of Public Policy & Marketing, Psychology & Marketing, and the European Journal of Marketing. She also serves as Associate Editor and Social Media Editor for the Journal of Marketing Theory & Practice. Her work has earned multiple awards recognizing her contributions to both teaching and research.
Education
Ph.D. in Business Administration, Mississippi State University
B.B.A. in Marketing, Belmont University