Carolyn Lagoe

Assistant Professor of Communication Studies. Teaches undergraduate and graduate courses in integrated marketing communication. Scholarship focuses on the design, implementation, and evaluation of communication campaigns. She has published in Health Communication, Journal of Health Communication, Social Marketing Quarterly, Journal of Social Marketing, Computers in Human Behavior, Electronic Journal of Communication, Journal of Association for Communication Administration, Mass Communication Educator, Communication Research Reports, Psychology, Health, and Medicine, and Journal of Communication in Healthcare. Earned her MA in Communication from University at Buffalo and PhD in Communication from University of Connecticut.

Education

Ph.D. in Communication, University of Connecticut
M.A. in Communication, University at Buffalo
B.A. in Communication, University at Buffalo

Specialization in Teaching

COM 338: IMC: Campaign Design
COM 500: Mixed Research Methods for IMC I
COM 502: Mixed Research Methods for IMC II
COM 533: Organizational Culture, Identity, & Brand
COM 590: IMC Graduate Capstone

Research Interests

Integrated Marketing Communication, Health Communication, Research Methods, Risk Communication

Professional Service

Reviewed article submissions for:
Health Communication
Computers in Human Behavior
International Journal of Communication
Southern Journal of Communication
Journalism and Mass Communication Quarterly
Mass Communication and Society
Communication Quarterly

Honors & Awards

Broadcasting Education Association, Best Paper Award, 2019
International Communication Association, Best Paper Award, 2017