Alexandra Krallman
Associate Professor
Dr. Alexandra Krallman Barnes teaches undergraduate Marketing Research and Content Marketing courses. Her research focuses on digital marketing communication strategy, social media marketing, and marketing education. She serves as a reviewer for several academic journals, is a member of Editorial Review Boards, and has conducted research with major national retailers and large non-profit organizations. She has made numerous contributions to scholarly research in journals such as European Journal of Marketing, Journal of Business Research, Journal of Marketing Theory & Practice, Journal of Marketing Education, and Journal of Services Marketing.
Education
PhD in Marketing, PhD, Mississippi State University, 2017
Masters of Business Administration, MBA, Eastern Kentucky University, 2013
Bachelors of Marketing, BBA, Eastern Kentucky University, 2011