Andrew M Cole

Andrew Cole brings over 14 years of experience in healthcare operations, strategic marketing, and business development to the classroom. He currently serves as part-time faculty in the Marketing Department at UNCW’s Cameron School of Business, where he teaches Principles of Marketing and introduced the university’s first Health Care Marketing course. His teaching philosophy emphasizes connecting theory to practice, preparing students to navigate the complexities of modern healthcare markets and consumer behavior.

In addition to his academic role, Andrew has held leadership positions across the healthcare continuum, including roles in rehabilitation operations and home health business development. As an Account Executive with PruittHealth, he drives growth through strategic partnerships with skilled nursing facilities, assisted living communities, and physician practices, aligning clinical and operational teams to improve patient outcomes and streamline referral processes. He is passionate about bridging healthcare and business education, leveraging his industry expertise to mentor students and foster innovative thinking.

Education

MBA in Marketing, University of North Carolina Wilmington
MHA in Healthcare Administration, Purdue Global University
B.S. in Healthcare Administration, Kaplan University
A.A.S. in Physical Therapy Assistant, Orange County Community College

Specialization in Teaching

Andrew specializes in marketing courses with a healthcare emphasis, including market segmentation, consumer behavior, and strategic communication. He integrates real-world case studies and emerging trends such as telehealth, health informatics, and value-based care into his curriculum. His goal is to prepare students for leadership roles by equipping them with practical skills and strategic insights that bridge business principles and healthcare delivery.

Research Interests

Andrew’s research interests focus on healthcare marketing strategies, patient engagement models, and the integration of digital technologies in post-acute care settings. He is particularly interested in how consumer behavior influences healthcare decision-making and the role of data analytics in improving patient outcomes. His work explores innovative approaches to marketing in regulated environments, emphasizing ethical practices and compliance.

Community Engagement

Andrew is actively involved in community health initiatives and professional development programs. He collaborates with local healthcare organizations to promote fall-prevention programs, memory care education, and patient safety strategies. Additionally, he participates in outreach events that connect students with industry professionals, fostering networking opportunities and experiential learning. His commitment to community engagement reflects his belief in education as a tool for improving both individual lives and public health outcome