Printing Services

Variable Data Printing

Personalize Your Message with Variable Data Printing

Printing Services now has a great tool to help you personalize your mailings or any other printed piece. You can change out photos and text as well as include personalized greetings and USPS-friendly address blocks.

Variable data printing is a form of on-demand printing that uses information from your Excel spreadsheet/database so that elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process. For example, a set of personalized letters, each with the same basic layout, can be printed with your specific customer's name and address on each letter. Response rates for projects using variable data printing range from double to 15x the response rates of standard printing.

Variable Data Printing Procedure

  • Submit a Request for Printing Services form, requesting variable data printing in the "Other" portion of the form. Order the form from Seaprint. 
  • You will also need to prepare an Excel spreadsheet containing the needed data to communicate to your customer. Each data record (all the info for a single customer) should be placed in a single row on your Excel spreadsheet, Each field within a data record should be placed in its own cell. View sample Excel spreadsheet.
  • In most instances, you will send your spreadsheet to the Standard Mail Center at However, there are times the database may need to go directly to Printing Services. Please call the Printing Services customer service specialist at 910.962.3289 to determine where to send your database.
  • If your variable data printed job will ultimately be mailed to your addressee, also submit a Seahawk Mail Center Work Request to the Standard Mail Center.

Contact Information

For more information or to arrange a demonstration, please contact Mike Lloyd at