University Planning

University Planning and Quality Council


March 21, 2005

Members Present: Provost Paul Hosier, Dr. Ronald Core, Mr. Stephen Demski, Dr. James Dragna (for Ms. Pat Leonard), Dr. Stephen McNamee (for Dr. Nelson Reid), Mr. Lawrence Clark, Dr. Cathy Barlow, Dr. Bettie Glenn (for Dr. Virginia Adams), Dr. Robert Roer, Dr. Thomas Schmid, Dr. Susan McCaffray, Mr. William Fleming and Mr. Robert S. Russell.

Others Attending: Mr. Max Allen, Ms. Sharon Boyd, Dr. Raymond Burt, Ms. Lisa Castellino, Mr. Mark Lanier, Dr. Matt Mayhew, Ms. Kay Ward and Dr. Kenneth Spackman.

Provost Hosier called the meeting to order at 3:30 pm.

The minutes of the February 23, 2005, meeting were approved as distributed on the Web.

Two minor changes were made to the mission statement revision recommended by the subcommittee of Demski, Roer and Spackman. A motion to accept the amended recommendation, and a timetable for review and approval, carried without dissent. A Web survey of faculty, staff, and student government leaders will be conducted to gather reaction to the proposed changes, and the survey results will be presented at the April 21 meeting of the Planning Council. At that time, the Council will determine its final recommendation for a revised mission statement to be presented to the Board of Trustees at their April 28-29 meeting. The proposed revised mission statement reads as follows:

The University of North Carolina at Wilmington is a public comprehensive university dedicated to the integration of teaching and mentoring with research and service. Through the college of arts and sciences, the professional schools, and the graduate school, the university seeks to stimulate intellectual curiosity, imagination, rational thinking, and thoughtful expression in a broad range of disciplines and professional fields. The university is committed to providing the highest quality undergraduate and graduate instruction in an extensive array of programs at the baccalaureate and master's levels, as well as a doctoral program in marine biology. The university strives for excellence in teaching, scholarship and artistic achievement, and service.

UNCW encourages public access to its educational programs and is committed to diversity, international perspectives, and community and regional service. Our campus community strives to create a technologically advanced, safe, and supportive environment in which students, faculty, and staff work together to develop their interests, skills, and talents to the fullest extent. UNCW seeks to celebrate, study, and enrich the heritage, quality of life, education, and environment of the coastal region.

The Planning Council discussed the recommendation of the peer study subcommittee (Clark, Lanier, Spackman). Radford University was removed from the recommended list to reduce the number to the size of the current list. The Council authorized Dr. Spackman to convey our recommended peer list, together with background data, to Dennis Jones, President of NCHEMS and consultant for the UNC System Peer Study. The recommended peer list of 15 institutions is as follows.

Appalachian State University

Cal. Poly. State - San Luis Obispo

College of Charleston

College of William and Mary

James Madison University

Murray State University

Rowan University

SUNY - Oswego

Towson University

Truman State University

Univ. of Wisconsin - Eau Claire

Univ. of Wisconsin - Whitewater

University of North Florida

University of Northern Iowa

Western Washington University

Information is still being collected for the OP Long-Range Plan response to the Board of Governors' Strategic Directions. Discussion of the draft response was postponed to the April 21 meeting.

Dr. Spackman described preliminary ideas for a planning brochure that would summarize the salient features of the Strategic Plan for external audiences. He distributed sample brochures from four universities, and pointed out their advantages and disadvantages. The discussion that followed included these comments:

- We may need two brochures: a short version (perhaps a four-page foldover design) for large groups to avoid the impression that a longer version might give of an overly expensive document that will not be thoroughly read by busy people, and discarded immediately by many; and a more comprehensive version for potential major donors.
- Suggested content for the short version included: one page of mission and identity, a couple of pages on values and goals, and a final page or two of "points of pride".
- The brochure(s) should be characterizations ("talking points") that describe how UNCW is distinctive.

The meeting was adjourned at 4:40 pm.

Future Meetings (All meetings are 3:30 - 5:00 pm, in AL 215)

April 21, 2005
May 19, 2005 (This is a change from the previously scheduled date of May 17.)

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Last Updated: April 1, 2005