University Planning

University Planning and Quality Council


January 30, 2006

Members Present: Chancellor Rosemary DePaolo, Provost Paul Hosier, Dr. Ronald Core, Mr. Stephen Demski, Ms. Mary Gornto, Ms. Pat Leonard, Dr. Robert Tyndall, Dr. David Cordle, Dr. George Schell (for Mr. Lawrence Clark), Dr. Edna Collins (for Dr. Cathy Barlow), Dr. Virginia Adams, Dr. Robert Roer, Dr. James Dragna, Dr. Tom Schmid, Mr. William Fleming, and Mr. Bob Russell.

Others Attending: Mr. Max Allen, Ms. Sharon Boyd, Ms. Lisa Castellino, Ms. Mimi Cunningham, Dr. Terry Curran, Ms. Nikki Howard, Mr. Mark Lanier, Dr. Matt Mayhew, Ms. Kay Ward, and Dr. Kenneth Spackman.

Chancellor DePaolo called the meeting to order at 3:30 pm.

The minutes of the December 8 meeting were approved as distributed on the Web.

Strategic Enrollment Management. Dr. Curran presented an array of new data related to freshman and transfer student admission, and to enrollment management in general. On the issue of freshman admission, he discussed demographics, marketing issues, top UNCW competitors, potential applicant SAT scores by region, potential applicant diversity by region, top major programs sought by minority students, and trends in freshman yield and melt. He identified eight priority areas for future enrollment management focus: prospecting, communications, data analysis, advising, transition, retention, organization, and scholarships. In the area of transfer student enrollments, he presented data on demographics, applications by region, retention rates, and the top majors selected by transfer students at UNCW.

Included in the presentation were many facts likely not widely known by the UNCW community, including these samples:
- NC State University is UNCW's top competitor, as measured by the number of SAT takers who designate both schools to receive their scores;
- a disproportionately high percentage of African-American potential applicants show an interest in health and allied services, an area in which UNCW offers few program options;
- Admissions has, for the first time, set specific goals for the characteristics (not just the total number) of the Fall 2006 freshman class; and
- the top five majors selected by transfer students entering UNCW are majors with special entrance requirements: pre-business, pre-education, pre-communication studies, pre-biology, and pre-psychology.
The data analysis and goal-setting described in this presentation represent one component of Academic Affairs strategic planning.

The meeting was adjourned at 5:20 pm.

Future Meetings (All meetings in AL 215)


Feb. 27, 2006

3:30-5:00 pm


Mar. 23, 2006

3:30-5:00 pm


Apr. 19, 2006

3:30-5:00 pm

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Last Updated: February 8, 2006