University Planning

University Planning and Quality Council


December 2, 2008

Members Present: Provost Brian Chapman, Ms. Pat Leonard, Mr. Steve Demski, Dr. Debra Saunders-White, Dr. David Cordle, Mr. Larry Clark, Dr. Hank Weddington (for Dr. Cathy Barlow), Dr. Susan Pierce, Dr. Robert Roer, Dr. Mike Walker, Dr. Steve McFarland, Dr. John Fischetti, Dr. Amy Kirschke, Dr. Rob Burrus, Mr. William Fleming, Mr. Bob Russell, Mr. Max Allen, Mr. Mark Lanier, Ms. Nancy Jones and Dr. Kenneth Spackman.

Others Attending: Ms. Lisa Castellino, Dr. Terry Curran, Ms. Dana Harris, Dr. Jose Hernandez, Ms. Cindy Lawson and Dr. Nathan Lindsay.

Dr. Spackman called the meeting to order at 2:00 pm.

The minutes of the November 4 meeting were approved as posted on the Web.

The single agenda item for the meeting was consideration of metrics to guide UNCW for the next five years. Members had been provided in advance with a list of 49 potential additional metrics categorized by goal of the strategic plan. A great deal has changed since the 2003-04 development of UNCW's ten Priority Progress Measures, including the UNC Tomorrow planning process, establishment of GA accountability measures, UNCW's Carnegie Community Engagement classification, a recommended new mission statement, confirmation of our unique combination of teaching and research, and significant progress toward achievement of our Priority Progress Measures. Questions for consideration include: What new goals or targets should we set for ourselves to give a more complete annual "snapshot" of our progress? What needs new intentionality? How can we reenergize our strategic plan to make as much progress in the coming five years as we have made in the past five?

The Council identified metrics in eight areas for further investigation. In most cases, more data are needed to be able to select appropriate measures and set achievable targets. These areas are as follows.

  1. Undergraduate research experience (Goal I)
    Possible indicators might include number of undergraduate publications, presentations or grants (independently or with faculty); number of honors projects; number of undergraduates participating in any role with faculty research or creative activity. Quantification is easier the more narrowly the participation is defined. Possible sources of data include the Council on Undergraduate Research (CUR), Digital Measures' Activity Insight, or NSSE. Dr. Spackman will check with CSURF for availability of data.

  2. Undergraduate success and progress rates (Goal I)
    This information is available for both first-time full-time freshmen and for full-time transfer students through the VSA College Portrait. The Undergraduate Success and Progress Rate includes those students in a given cohort who, in a given time period, are either still enrolled or have graduated from UNCW or another institution. Dr. Spackman will collect available peer data for further consideration of this potential metric.

  3. Percent full-time faculty (Goal II)
    This information is available in IPEDS. Because the definition of full-time faculty varies by purpose, Ms. Castellino agreed to work with the deans to agree on common language. There was also a suggestion to track the percentage of classes taught by full-time faculty, though this information may not be available for peer institutions. Dr. Spackman will collect peer data on percentage of full-time faculty for further consideration of this potential metric.

  4. Number or percentage of faculty achieving external funding annually (Goals II and VII)
    This could supplement the current Progress Measure 7 (total annual R &D expenditures) by tracking the number of tenured, tenure-track and research faculty who achieve external funding in a given year. Dr. Roer already tracks those numbers, and volunteered to gather information on total faculty in those categories for the purpose of calculating percentages.

  5. Faculty/staff quality (Goal II)
    Some quality indicators that might be used include the number of endowed professorships, percentage of faculty holding leadership roles in their field, number of faculty publications, those holding office in professional organizations, professional certifications, advancements or promotions, and participation with external agencies. Though difficult to benchmark with peer institutions, UNCW will begin to track these indicators this year with Digital Measures' Activity Insight.

  6. Faculty and staff diversity (Goal III)
    Diversity headcount information (for both ethnic and gender diversity) is available in IPEDS for our peer institutions. Dr. Spackman will assemble peer data in this area for further consideration of this potential metric.

  7. Economic development (Goal V)
    "Economic impact by campus and university" is a Phase II accountability measure that General Administration will track. UNCW's contributions in the area of marine biotechnology will be central, as will the activities of various institutional centers. Dr. Roer will work with others on this potential metric.

  8. Outreach activities (Goal V)
    There was general agreement that we need an overall metric for outreach, but no appropriate measure is immediately apparent. Indeed, discovering such measures is a major purpose of the Carnegie Community Engagement Classification project, in which UNCW is a participant. Mr. Demski and Dr. Pierce will investigate how other universities track outreach activity.

The meeting was adjourned at 3:20 pm.

Future Meetings (At 2:00-3:30 pm in AL 215)


January 27, 2009


February 24, 2009


March 24, 2009


April 14, 2009


May 5, 2009

Return to Planning Minutes Homepage

Last Updated: January 2, 2009