Watson Chronicle


Watson College News

New “It Begins With Teachers” Campaign Has Focus on Diversity

Thursday, March 03, 2022

In 2016, the Watson College launched an advertising campaign to promote the teaching profession and the college by sharing stories of inspirational teachers. In March, the college introduced a new “It Begins with Teachers” campaign focused on attracting a more diverse teacher workforce.

WCE is pleased to share new videos featuring Jeremy Buie, Harris Muhlstein, Kimberly Stokes, Fumika Thomas and Evelyn Tovar. Buie is a Biology teacher at Ashley High School; Muhlstein is UNCW MarineQuest School Programs Coordinator; Stokes is a special education teacher and coordinator of New Hanover County Schools’ Transition Program for Young Adults, housed at the Watson College; Thomas is a first-grade teacher at Murrayville Elementary School; and Tovar is a second-year teacher at Williston Middle School where she teaches eighth-grade social studies.

The videos, created by UNCW’s media production team, will be shared in a TV and digital ad campaign running in the Raleigh, Greenville, Wilmington, Charlotte and Greensboro through May.

The new IBWT campaign is one of several Watson College initiatives designed to promote diversity in the teaching profession. Other initiatives include the Educators of Color Network, introduced by WCE’s Professional Development System to engage educators in collaborate efforts to recruit and retain of teachers of color; and “Walk Towards Your Purpose,” an initiative designed to attract and mentor young people of color who may have interest in a future teaching career.

For more information on WCE’s undergraduate and master’s-level degree programs for aspiring teachers, please visit the It Begins with Teachers website.