Watson Chronicle


Watson College News

WCE Launches Ad Campaign, New Webpage

Saturday, May 02, 2015

The Watson College introduced a marketing campaign in April to promote undergraduate and Master of Arts in Teaching (MAT) programs offered by the college. The campaign includes two 15-second commercials and a two-minute video. The ads will run on WECT's homepage through May.

A second campaign promoting graduate programs offered by the college began in May and will run through June. Thanks to generous funding from UNCW's graduate school, these commercials will appear on WECT television as well as on the WECT homepage.

Both promotions feature testimonials from our wonderful students. The college hopes to reach the broadest possible audience, so feel free to share the testimonials! Links to the four brief commercials (two are included on one link) and the two longer videos are below.

The ads introduce a new promotional webpage, designed to make it easy for prospects to navigate to programs of interest. Visit the new page: www.uncw.edu/ed/learn/

Susan Finley and Krysti Wetherill partnered with WECT to plan the promotion, and teamed with Watson College Program Coordinators to design new pages for the website. Finley is the communication specialist for the Watson College and Wetherill is WCE's web developer and graphic designer.

The Watson College welcomes feedback on the campaign. Feel free to contact Dean Kenneth Teitelbaum at teitelbaumk@uncw.edu or 910.962.3354, or Susan Finley at finleys@uncw.edu or 910.962.2672.