UNC System Launches Statewide Affordable Education Campaign

Tuesday, October 01, 2019

In the coming weeks, North Carolina residents will hear a lot more about the low cost of a college education in the state.
On October 1, 2019, the UNC System launches a statewide, multimedia campaign to promote North Carolina’s public higher education affordability. The campaign will specifically target disadvantaged communities in the state, using television commercials, targeted social media promotions, ads on streaming services and radio spots.
The campaign is an initiative of GEAR UP North Carolina. GEAR UP (Gaining Early Awareness and Readiness for Undergraduate Programs) is a national college access grant funded by the U.S. Department of Education and administered by the UNC System. The federal goal of GEAR UP is to significantly increase the number of students in disadvantaged communities who are prepared to enter and succeed in postsecondary education. 
By highlighting the low tuition at North Carolina’s public universities, the campaign will counter prevailing perceptions that the cost of higher education is spiraling out of control. This message is especially important in disadvantaged communities, where many might assume that college is financially out of reach.

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