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Personalized Mailings

Variable data printing is a digital printing process that you can use to create individualized direct mail pieces in a single run based on data you provide, such as name or address.

The data typically comes from an Excel spreadsheet/database so that elements such as text, graphics and images may be changed from one printed piece to the next, without stopping or slowing down the printing process.

For example, a set of personalized letters, each with the same basic layout, can be printed with your specific client's name and address on each letter. Response rates for projects using variable data printing range from double to 15x the response rates of standard printing.

  1. Submit a Request for Printing Services form, requesting variable data printing in the "Other" portion of the form. Order the form from Seaprint.
  2. You will also need to prepare an Excel spreadsheet containing the needed data to communicate to your customer. Each data record (all the info for a single customer) should be placed in a single row on your Excel spreadsheet; each field within a data record should be placed in its own cell.
  3. In most instances, you will send your spreadsheet to the Standard Mail Center at However, there are times the database may need to go directly to Printing Services. Please call the Printing Services customer service specialist to determine where to send your database.
  4. If your variable data printed job will ultimately be mailed to your addressee, also submit a Seahawk Mail Center Work Request to the Standard Mail Center.