Key Marketing Tool

UNCW’s Office of University Relations (OUR) and Information Technology Services (ITS) work together to ensure that the UNCW website is supported, developed and maintained according to the highest standards. Our partnership ensures that the website remains an effective tool for students, faculty, staff and the broader community.

UNCW's Office of University Relations is responsible for general oversight and organization of content for the university website.

University Relations also assists UNCW web content contributors in developing their messages and presenting information on divisional or departmental websites to ensure that visitors enjoy a smooth navigation experience and readily find the information they need.

UNCW's Information Technology Services manages the university web server and maintenance. They also oversee the site design and functionality. In addition, they are responsible for the administration of our analytics and content management system, Cascade, and providing training and technical support.

ITS also assists UNCW web content contributors in optimizing images, accessibility support of websites and PDFs, creating pages and components, building new OUR-approved sites and design consultations.

Cascade, our approved content management system (CMS), must be used to maintain UNCW web pages, with exceptions for UNCW Athletics and UNCW Library. This helps to ensure the web pages:

• Complement the UNCW homepage
• Contain common elements of design
• Utilize a consistent navigation structure
• Meet accessibility requirements
• Display and function properly on various platforms and browsers

The content management system provides benefits to content managers. For example:

• Posting and editing information requires basic techniques without requiring technical expertise
• Style questions are simplified, since the templates automate the masthead, colors and typography on each page.

All UNCW content managers are required to take content manager training before receiving access to edit their websites.

NOTE: Content managers are expected to comply with the Responsible Use of Electronic Resources Policy. The university reserves the right to edit or remove content that is deemed to conflict with this policy.

Log In to Cascade

Visit Web Publishing on the UNCW website at for information about online content manager training, forms, policies and best practices for web content management at UNCW.

Websites

To start a web project, fill out a support request form with OUR.

For more information about website project resources, guidelines and processes, please visit the Web Publishing website.

Web Newsletters

For information about the newsletter approval process at UNCW, please visit our Web Newsletters page.