Media Production

Media Production provides professional video production for university promotion, colleges and departments. We feature inspiring people from alumni, faculty, staff, friends and students.

Video services include:

• College and department promotional videos
• Individual stories
• Events
• Academic accomplishment feature videos

Students

University students can intern, participate in a work-study program or work as part-time paid students within the department. As a part of television studio and field crews, they will receive hands-on learning as a member of the studio and field crew, producing feature videos and creating content for campus channels.

Faculty

A majority of the services offered by media production aims to benefit the faculty and staff of the university. This department may shoot and produce faculty lectures to enhance the learning environment or transpose tapes to digital quality for professor archives. 

Community

Media Production partners with New Hanover County Schools to provide programming for The Learning Network. It is designed to meet the informational and cultural needs of the viewers of SENC. It broadcasts on Time Warner Cable/Charter Cable and is distributed into thousands of homes in the SENC region.

For more information or to view the video production branding guide and policy visit uncw.edu/production.

The Learning Network of the Cape Fear (TLN) station broadcasts on channel 5 in New Hanover County, with the exception of Carolina Beach.

NOTE: All video productions that represent or market the university to external audiences must be approved by media production before distribution.

Please contact OUR@uncw.edu at the beginning of your project so media production has an understanding of your anticipated timeline and can turn your request around in a timeframe that suits your production goals.

• Aspect ratio of 16:9 or 4:3 is required:
  
  • Videos not originally in those ratios should be padded or cropped to appear in those ratios.
  • Videos should always appear in proper aspect ratio and not be distorted in any way.
• Video should be rendered and displayed in standard web sizes:
  • Images are measured in pixels
  • 360 pixels – 640 W x 360 H
  • 480 pixels – 640 W x 480 H
  • 720 pixels (HD) – 1280 W x 720 H
• Framerate:
  • 24 or 3 frames per second (fps) is recommended.
• Technical:
  • Bitrate - A variety of bitrates may be used depending on your target audience. The higher the bitrate, the better the quality, but the more demanding it is on your viewers’ Internet connection. A rate of 800-1200Kb/s is required as the best quality and bandwidth-friendly range.
  • Encoding - Video Codec: Video should be rendered to h.264 MPEG-4 (commonly called AVC). Audio Codec: AAC and .mp3 are recommended audio types.
• Container:
  • UNCW requires .f4v, .mov and .mp4 for the most universal compatibility.
• Production:
  • Publicly visible videos must be produced at a quality indicative of the high standards expected of an institution such as UNCW. Consider Media Production first whenever videos are needed.
• Compliance:
  • Descriptions of videos must be included on the web page in which the video appears.
  • A best effort should be made to include transcripts of the dialogue or captioning.
• Assistance:
  • Media Production is available to assist campus faculty, staff and students. Contact Jesse Bradley at bradleyj@uncw.edu.
  • For assistance with classroom and learning videos, ITS is available to provide support. Contact the Technology Assistance Center, 962-HELP.
• Audio/Music:
  • All content must be appropriately licensed, including music and photographs.
• Archive:
  • If you require specific archival footage, Media Production may have what you’re looking for.
  • Material may be submitted to the UNCW video archive to share with others.

Media production is a unit of the Office of University Relations.

Email OUR

Jesse Bradley, media production director
249 Leutze Hall
Phone: (910) 962-7001
Email: bradleyj@uncw.edu