To link to a commercial organization’s website, the content manager must demonstrate the following:
- The organization has an active role in service delivery to the university,
- The link is functioning as a means of acknowledgement to organizations that facilitate the university’s mission through financial support or gifts in kind, or
- The links are used in a compilation of hyperlinks which provide reference information and/or contribute to the university’s mission. In this situation, the following disclaimer should be included above or below the list of links:
“The links provided on these pages are intended to acquaint the users of this site with information, services and organizations at UNCW, online and in the local community. UNCW is not responsible for the content or maintenance of linked sites and cannot vouch for the accuracy of information or material contained thereon.”
Note: Advertising and links to pages that directly sell products are not permitted on university web pages, including personal web pages.
