Licensing & Trademarks

 Hawk Yeah; UNCW and Affinity Licensing; Picture of Sammy C. Hawk

UNCW Logo Usage by Businesses

UNCW logos are the property of UNCW, and the use of logos must comply with UNCW policies. Per our licensing policy, if vendors are producing products imprinted with our indicia, they will need to become a licensed vendor. Both internal (on-campus departments) and external (bookstore, retail locations) orders require a license.

How to Become Licensed through Affinity Licensing (PDF):

UNCW's collegiate licensing partner, Affinity Licensing, administers the licensing process on our behalf; in addition to the collection of royalties, enforcing trademarks, and pursuing new marketing and retail opportunities for the university. Please visit their website ( for more information regarding Affinity Licensing. 

  1. Register for an Affinity Gateway Account: This is the online portal used to manage the licensing process. 
  2. Submit the Online Licensing Application: Once we've approved your account registration and you have logged in to the Gateway, click on "Licenses" and then "Apply Now".
  3. Pay the Application Fee(s): Payment can be made online via ACH or credit card.
  4. Upload Your Certificate of Insurance (COI): The minimum coverage required is a $1 million comprehensive general and product liability policy with Affinity and our clients included as additional insured. Certain high risk product categories may require a higher coverage limit.
  5. Mail Physical Product Samples: You will be provided with the mailing address after submitting your application. These samples need to be representative of the quality of the final product, but they do not need to be specific to our clients.
  6. Sign the License Agreement(s): Once your completed application has been reviewed by our team, you will receive notification when the License Agreement(s) are ready for you to sign electronically. After you sign, it is automatically sent to the licensor for approval and countersignature. 

*Other information may be required to complete your application such as Fair Labor Association membership if required by the licensor. 


For detailed questions on the application process, you may contact the UNCW Licensing Team or Affinity Licensing's Administration office:

  • Megan Allred
    Communications, Marketing and Trademark Licensing
    Phone: 910.962.7145


Purchase of UNCW Logo Merchandise

Merchandise bearing university marks must be purchased from licensed vendors/manufacturers. Please refer to Licensed Vendors for additional information.