Licensing & Trademarks

UNCW Logo Usage by Businesses

UNCW logos are the property of UNCW, and use of logos must comply with UNCW policies. Per our licensing policy, if vendors are producing products imprinted with our indicia, they will need to become a licensed vendor. Both internal (on-campus departments) and external (bookstore, retail locations) orders require a license.

UNCW's collegiate licensing partner, Learfield Licensing Partners (LLP), administers the licensing process on our behalf; in addition to the collection of royalties, enforcing trademarks and pursuing new marketing opportunities for the University. Please visit their website ( for general information regarding Learfield Licensing Partners.

For detailed questions on the application process, you may contact the UNCW Licensing Team or Learfield Licensing Partners Administration office:

  • Megan Allred
    Auxiliary Services Marketing Specialist
    Licensing & Trademarks Coordinator
    Phone: 910.962.7145

  • Brian Dailey
    Director of Auxiliary Services
    Phone: 910.962.3711


The university directs Learfield Licensing Partners to contract with producers to make goods bearing university marks available for retail sale.

Purchase of UNCW Logo Merchandise

Merchandise bearing university marks must be purchased from licensed vendors/manufacturers. Please refer to Licensed Vendors for additional information.