Institutional Research and Planning

Institutional Effectiveness:
Activity Insight (AI) by Digital Measures

The Activity Insight (AI) by Digital Measures project has completed the first stage of automation on November 19, 2019.  For further information regarding this implementation, please Click Here or feel free to contact or Chelsae Long,

AI Refresh:  What to Expect

Updates will continuee for AI in the coming months. On-campus research of our audiences showed us that it was time to make some changes. Our IE and ITS teams have worked diligently to roll out AI updates in ways that are streamlined and systematic.

The AI Refresh Project includes:

  • Phase I: LDAP Authentication (single sign-on with UNCW credentials) *In partnership with ITS
  • Phase II: Scheduled Data Imports from Banner for Select AI Fields *In partnership with ITS
  • Phase III:  Refreshed Screens for Better and More Efficient Campus-wide and Unit-specific Reporting
  • Phase IV: Pilot-testing by UNCW Faculty, AI Administrators and Staff
  • Phase V: Integration with IDEA, our Course Evaluation Management System
  • Phase VI: Integration with other Campus Systems *In partnership with Randall Library Staff and SPARC
  • Phase VII: Refresh Complete and Ready for Spring 2020 GO-LIVE Reporting for all Instructors-of-record
We have a timeline that details the specific fields of information that will be affected by the import from Banner.
We expect this import phase of the project to extend through November 2019.
Find out what the Banner import to AI means for campus users in our recent notification.
Do you have any other program data that you would like imported into AI, such as faculty grants? IE can help lessen the manual data entry burden on faculty! All we need is a.CSV file that follows the guidelines detailed here.
We would also like your feedback about the AI changes, and we invite you to take our short survey.


Find the FAQ document from Week #1 of our AI Pilot with faculty and staff here.

Find the FAQ document from Week #5 of our AI Pilot with faculty and staff here.

What is DM and Activity Insight?

Digital Measures by Watermark is the name of the company that offers a fully customizable online information management system  that is used at UNCW as the official repository for faculty members' research/creative activities, teaching, and service accomplishments.  As a cloud-based, password-protected source system, Activity Insight, is used by faculty and campus administrators to generate individual vita and aggregate reports on faculty activities and achievements. Because UNCW is aware that our faculty are extremely busy, the institution has invested in an easy-to-navigate system that eliminates the repeated requests for information regarding your teaching, research and community service activities. DM  provides a reliable, versatile, and secure solution for generating custom reports easily and in real time. 

Digital Measures - Activity Insight from Digital Measures on Vimeo.

By importing or entering information into the system once,  Activity Insight will maintain your data, such as your customized CV, NIH and NSF biosketches, and reports for annual review, promotion, tenure, and post-tenure review. The automated process produces "one-stop-shop" reports for these and many other purposes, thus maximizing its positive impact and efficiency. Allow AI to work for you. Here's how:

  1. It's a comprehensive solution that meets our faculty evaluation requirements.
  2. It offers an easy-to-use and intuitive web-based interface.
  3. AI reduces manual entry of publications using Web services API (PubMed) and imported BibTeX and ORCID files.
  4. AI offers robust standard reporting, but also ad hoc capabilities.
  5. Faculty can generate up-to-date CVs.
  6. AI requires secure permission-based platform.
  7. Significant Dates and Reporting

Check out this demonstration video for more information.


UNCW Support for Activity Insight

Log in to Activity Insight here. Support for Activity Insight is available to all campus users. You can contact the Office of Institutional Effectiveness by phone, email, or by completing a Data Request Form. The AI Administrator manages the day-to-day tasks associated with AI, such as responding to inquiries and submitting work requests. Work requests and questions should be directed to: 


Call Chelsae Long, Institutional Effectivess Specialist, at ext.2-2300

Stop by during designated support hours: Wednesday 1:30PM - 3:30PM in Administrative Annex Room 2038.


Get Started Guides

Access printable PDFs of the Help files.

  1. Logging In
  2. Import from Third-Party Publications
  3. Importing from Google Scholar/BibText
  4. Creating your CV
  5. Using Pasteboard
  6. Data Entry Tips
  7. Significant Dates and Reporting