Call for Submissions

The biennial IMC Conference hosted by the Department of Communication Studies at UNCW offers a vibrant opportunity for IMC scholars to meet and discuss connections between theory and practice.  The panels are designed to maximize participation with numerous formal and informal opportunities for conversation in addition to the conference programming. In 2021, our 6th Biennial Conference held virtually, we will be Revisioning IMC.

Integrated Marketing Communication Virtual Conference: Revisioning IMC - June 10-12, 2021

NEW! CALL For Proposals - Submission Deadline Extended: Monday, April 12, 2021

The theme of the 6th biennial Integrated Marketing Communication (IMC), Revisioning IMC, offers the opportunity to reimagine and revision the theory, practice, and teaching of IMC. Theoretical approaches from the humanities and social scientific roots of the communication discipline are welcome. Of special interest are presentations and panels that explore IMC and diversity and inclusion, communication ethics, design thinking, virtual communities, pedagogy and andragogy, and crisis communication. Submissions may rely on varied methodologies and arise from multiple fields.

Questions to consider include (but are not limited to):

  • How can various IMC contexts and artifacts, including social media, public relations, advertising, events, marketing communication, and promotions, be more deeply understood through new connections to communication and rhetorical theory?
  • How can we reimagine how we teach IMC at the undergraduate and graduate level from a praxis perspective to prepare our students for employment in IMC fields?
  • How does the shift to virtual organizations since the beginning of the pandemic affect IMC practice?
  • How can we envision creative collaborative processes that inform IMC during this historical moment? 
  • How does the study of IMC help us understand and address communication issues and challenges in areas such as political communication, crisis communication, health and science communication, and so on?

Submission formats. Scholars and students from related disciplines are invited to submit extended abstracts and panel proposals for inclusion in the conference.

Final conference presentations may be asynchronous or synchronous and should include a multimedia (PowerPoint, video, Adobe Spark page, etc.) component.

Abstracts: Submissions should be 500 words maximum. A separate title page with title, author name(s), and contact information should also be included. Please indicate on the title page if the author is a student and also if this is a debut submission, having never previously presented at a professional conference. Send abstracts as attached files via email to

Panel Proposals: Panel proposals may include up to five participants (not including a respondent). Please include one title page with a 500-word (maximum) abstract and rationale for the panel. Each presenter should include a title and 150-word abstract for his/her work. Send the panel proposals as attached files to

Deadline: All papers, extended abstracts, and panel proposals must be received by 11:59 p.m. EST on Monday, April 12, 2021 to be considered for inclusion in the conference. Participants will be notified by April 23, 2021.

The biennial IMC Conference hosted by the Department of Communication Studies at UNCW offers a vibrant opportunity for IMC scholars to meet and discuss connections between theory and practice. While this year’s conference is virtual, we anticipate an accessible conference with many options for participation and engagement. 

For more information, contact: Jeanne Persuit, Ph.D., conference planner

Department of Communication Studies, University of North Carolina Wilmington

601 S. College Road, Wilmington, NC 28403-5933

Phone: 910.962.2616 Email: