Integrated Marketing Communication: Current Theory and Practice May 29-31, 2019

CALL For Papers - Submission Deadline: Friday, March 1, 2019

How does theory guide practice in Integrated Marketing Communication (IMC)? At this, our fifth biennial IMC conference, we want to explore this question in depth, with the hope of finding new theoretical connections that illuminate professional communication practice. Theoretical approaches from the humanities and social scientific roots of the communication discipline are welcome. Of special interest are papers and panels that explore IMC and diversity and inclusion, communication ethics, design thinking, and crisis communication.

Questions to consider include (but are not limited to):

  • How can various IMC contexts, including social media, public relations, advertising, event planning, marketing communication, and promotions, be more deeply understood through communication and rhetorical theory, historical, and cultural studies approaches?
  • How can we energize or critique how we teach IMC from a praxis perspective to prepare our students for employment in IMC fields?
  • How does the theory and practice of IMC relate to areas such as journalism, politics, healthcare, higher education, non-profits, sports and entertainment, and business?
  • What theoretical connections arise from branding and IMC?
  • How is the use of “big data” in IMC and vice versa theoretically grounded?

Papers may rely on varied methodologies and arise from multiple fields. We welcome papers addressing all facets of theory and practice in IMC.

Submission formats. Scholars from related disciplines are invited to submit papers, extended abstracts, and panel proposals for inclusion in the conference.

Abstracts: Submissions should be 500 words maximum. The author(s) should remove name(s) and all identifying data from the abstract. A separate title page with title, author name(s), and contact information should also be included. Please indicate on the title page if the author is a graduate student and also if this is a debut submission, having never previously presented at a professional conference. Send abstracts as attached files via email to IMC@uncw.edu.

Full Papers: Submissions should be double-spaced, with a maximum of 30 pages including references. Any citation style is permitted (e.g., MLA, APA) as long as the author utilizes it properly and consistently. The author(s) should remove name(s) and all identifying data from the manuscript. A separate title page with title, author name(s), and contact information should also be included. Please indicate on the title page if the author is a graduate student and also if this is a debut submission, having never previously presented at a professional conference. Send papers as attached files via email to IMC@uncw.edu.

Panel Proposals: Panel proposals may include up to five participants (not including a respondent). Please include one title page with a 500-word (maximum) abstract and rationale for the panel. Each presenter should include a title and 150-word abstract for his/her work. Send the panel proposals as attached files to IMC@uncw.edu.

Deadline: All papers, extended abstracts, and panel proposals must be received by 11:59 p.m. on Friday, March 1, 2019 to be considered for inclusion in the conference. Participants will be notified by March 15, 2019.

NEW THIS YEAR: Upon acceptance, full papers received by May 1, 2019 will be considered for Top Paper and Top Graduate Student Paper awards.

Opportunities for Publication: Paper submissions may be considered for inclusion in an edited volume or in an inaugural edition of the IMC: Theory and Practice Journal.

The biennial IMC Conference hosted by the Department of Communication Studies at UNCW offers a vibrant opportunity for IMC scholars to meet and discuss connections between theory and practice.  The panels are designed to maximize participation with numerous formal and informal opportunities for conversation in addition to the conference programming. 

New Venue! Most conference events will be held at the new Embassy Suites hotel in downtown Wilmington on the Cape Fear River, within walking distance of restaurants, shops, and historic sites, and across the river from the Battleship North Carolina. Please see the website for lodging and travel information.

For more information, contact:

Jeanne Persuit, Ph.D., conference planner
Department of Communication Studies, University of North Carolina Wilmington
601 S. College Road, Wilmington, NC 28403-5933
Phone: 910.962.2616 Email: IMC@uncw.edu
Conference Website: http://www.uncw.edu/com/IMC.html