Current Theory and Practice in IMC

For our 5th Biennial Conference, we explored Current Theory and Practice in IMC. With featured Speaker Kathy R. Fitzpatrick, professor and former senior associate dean for academic affairs in the School of Communication at American University (AU) in Washington, D.C. She is also a senior advisor in public relations and strategic communication, an attorney and an internationally-recognized scholar in public relations and public diplomacy.

Professor Fitzpatrick's talk, "Ethically Navigating the New Marketplace of Ideas," addressed the application of legal marketplace theory to ethical IMC practices.

IMC Conference 2019