Integrated Marketing Communication and Popular Culture

The theme of the 2017 conference was “Integrated Marketing Communication and Popular Culture.” A key goal of the conference was to explore how Integrated Marketing Communication (IMC), as grounded in the communication discipline, provides frameworks and opportunities for engaging popular culture.

If you missed the 2017 conference, "Integrated Marketing Communication and Popular Culture,” check out the video below of Rick Olsen interviewing our keynote speakers, Dr. Deanna D. Sellnow and Dr. Timothy L. Sellnow.

Keynote Speakers 

Dr. Deanna D. Sellnow is a professor of communication at the Nicholson School of Communication at the University of Central Florida.  Dr. Sellnow’s research focuses on strategic instructional communication in a various contexts including risk, crisis, health, and online settings. She has conducted funded research for the United States Geological Survey, Department of Homeland Security, and Centers for Disease Control and Protection. She has published her work in numerous refereed articles in national and international journals, as well authored or co-authored several textbooks including Effective Speaking in a Digital AgeCommunicate!, and The Rhetorical Power of Popular Culture.

Dr. Timothy L. Sellnow is a professor of communication at the Nicholson School of Communication at the University of Central Florida. Dr. Sellnow’s research focuses on bioterrorism, pre-crisis planning, and strategic communication for risk management and mitigation in organizational and health settings. He has conducted funded research for the Department of Homeland Security, the United States Department of Agriculture, the Centers for Disease Control and Prevention, the Environmental Protection Agency, and the United States Geological Survey. He has also served in an advisory role for the National Academy of Sciences and the World Health Organization. He has published numerous refereed journal articles on risk and crisis communication and has co-authored five books on risk and crisis communication.


About the Logo

IMC 2017 Logo

The Logo was designed by UNCW’s Pier 601 Creative team. The students were given full creative liberty and used this logo as a way to apply their learning. They were inspired by UNCW’s colors and incorporated them into the design. They also used clean lines to enhance readability and to give a more modern look.